A new study by Xiaomi found that since March 2020 showed a huge rise in the number of people buying smart home products. According to the survey, 70 percent of consumers have reported making changes in their living environment due to spending more time at home during the pandemic. With many more people working from home, it’s no surprise that that 51 percent of the consumers reported purchasing at least one smart device during that period.
The survey was conducted by Wakefield Research among 1,000 nationally representative US adults. The participants took part in an online survey between December 11 and December 16, 2020.
Three out of every five respondents said that since their leisure and work environment has become one, it became difficult for them to find a different space to relax at home. 63 percent of the participants of the study purchased smart home devices, 79 percent configured at least one room in their house and 82 percent adapted a room for working from home.
Talking about the study, Daniel Desjarlais, Global Product Marketing Manager, Xiaomi said, “Smart living has always been about reimagining and optimizing physical space to solve problems and adapt to new realities through the use of technology, and we’ve seen this adoption accelerate in 2020”.
He further elaborated on how connected homes, automated systems, and new technology are helping people create new ecosystems within their homes including adapting new uses for old spaces or creating a more streamlined home.
The majority of the people adapted existing spaces to serve new purposes. This makeshift spacing arrangement was popular across all age groups – 63 percent of the respondents adopted their spaces in response to staying home more. The makeshift arrangement was particularly popular among young people as 91 percent Gen Z and 80 percent Millennials modified their living spaces too.
Consumers bought two new smart devices on average for their home since March. The number went up to 3 smart home devices on average for Gen Z. 82 percent of the participants agreed that there are remarkable advantages to a home with smart devices.
The trend is here to stay as consumers have started looking at smart home devices as a part of their long-term solutions. 60 percent of the consumers will continue using their home for activities that are usually done elsewhere. 39 percent of consumers will upgrade their devices and 41 percent redesign a room if the stay-at-home orders continue into 2021.
Additionally, Mi 360 Home Security Camera 2K Pro and Mi Smart Clock have been launched in the European market expanding Xiaomi’s IoT portfolio. Mi 360 Home Security Camera 2K Pro has upgraded AI and can record at 1,269p for a sharper image. It also comes with dual noise-canceling mics for better audio. Mi Smart Clock features a colored touch screen and can act as a digital photo frame, alarm clock, smart assistant, and more.
Mi 360 Home Security Camera 2K Pro is priced at EUR 59.99 and comes in a white color body. Mi Smart Clock is priced at EUR 49.99 and also has a white exterior.
Mi 360 Home Security Camera 2K Pro features a 6P lens with f/1.4 aperture. It can record at 1,296p and supports 360-degree pan-tilt-zoom capabilities. It has a 118-degree viewing angle which means it can capture a lot more area in a single frame. Mi 360 Home Security Camera 2K Pro comes with a 940-nm infrared light sensor for clear low light recordings. The security camera also features two-way real-time voice calling and has dual microphones that use active noise reduction technology to enhance the call experience.
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Mi 360 Home Security Camera 2K Pro comes with a privacy mode as well where you can use the My Home app to enable the physical shield and the camera lens will automatically rotate downwards. It supports dual-band Wi-Fi and uses H.265 encoding to save bandwidth and storage. The security camera can be mounted in an inverted position as well.
Mi Smart Clock comes with a 3.97-inch color display with touch support. It has inbuilt Google Assistant and Chromecast support. It can act as a smart IoT control hub and operate music streaming along with many other functions. The footage from the Mi 360 Home Security Camera 2K Pro can also be streamed on the Mi Smart Clock. It has a sunrise alarm feature that eases the user into waking up. It can also be used as a digital photo frame. Xiaomi boasts of high-quality sound with Mi Smart Clock.