The future of smartphones is moving in the same direction as last years with slight changes. However, the earlier perception of Chinese brands as a cheaper alternative to the premium American or Korean brands has taken a toll. The new devices that are being launched by most of the Chinese smartphone makers are as well built and feature intensive as their counterpart from other countries.
Xiaomi is the highest selling smartphone brand in India. The brand has witnessed stellar growth since its inception in the country in the year 2014. In just 4 years, the brand controls more than 23% of the huge Indian market. It has recently separated its sub-brand Redmi as an independent brand and launched a new sub-brand called Poco.
As per research by Market Trends Research Foundation, Indian smartphone users prefer value for money to brand. It has been seen that a lesser-known brand with better features and value for money will be sold more than a popular brand with fewer features and less value for money.
Xiaomi has proved that it is possible for the brands to offer premium quality features with not so premium price tag. The brand leads the Rupees 6,000 to 15,000 price range of smartphones in India. Its recently launched Poco F1, which comes in the price range of Rupees 20,000 to 27,000 is popular as the cheapest phone with the top level Snapdragon 845 chipset and superior Sony camera sensors.
In China, the brand’s top leaders commented in an interview with Gizmo China that they are planning to launch Mi 9. The Mi series has been extremely popular among the Chinese consumers but not so globally due to their higher price. The previous smartphone models in this series such as the Mi 8 and Mi 8 Explorer edition were extremely well-built devices full of relevant features.
The Mi 8 Explorer edition was the first ever device to come with a transparent back panel. As per the reports, the newer model – Mi 9 will be the company’s first offering with the latest Snapdragon 855 chipset. This chipset is designed by the American company Qualcomm to be 5G enabled. This also means that Xiaomi is expecting 5G to roll out somewhere this year in China. The global launch or specifically India launch has not been clarified yet. If we look at the past trends, Xiaomi has not launched the Mi series of smartphones in India yet. This time will not be any different as it is highly unlikely that anybody will such as the high price for a Xiaomi device when other options such as OnePlus is already available.
OnePlus is popular in the country as the Flagship Killer as it offers similar specs as the top models from Apple/Samsung/Huawei but at 70% of their costs. However, Xiaomi proved them wrong with their POCO F1 as it is 30% less than the cost of OnePlus devices.
Mi 9 is also alleged to be having a massive 12 GB Ram. The combination of such huge Ram and SD 855 processor will be the best combination possible at the moment. It can handle any game or multitask anyone can imagine doing on a smartphone. It can also be said that Mi 9 will boast a full HD+ AMOLED display as that is the minimum anyone can expect from the flagship devices of Xiaomi.