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Xiaomi leads the way as people are forgetting the sub INR 10,000 smartphone brands

Xiaomi phones kept side by side

Smartphones in today’s world are a different thing. They are there in abundance and almost every household with whatever income can handle it. It mostly depends on the consumer as there are different companies in different price ranges. The domination of the market in India is totally priced dependent. The price tag and the features offered are the deal-makers in India. This is what makes a company successful in India.

Xiaomi has the largest market share in India as of this moment. It does not sell a lot of phones in the flagship region but has the highest market in the INR 10,000 to INR 20,000 price range. It is that region where it owns the market it and the majority of the smartphone buyers in India look in that sector. The searches in 2018 were around 50% in that sector.

There were many buyers looking to buy a phone in that sector. This was in the quarter one where INR 10,000 – INR 20,000 market searches were at 49%. Quarter four, however, saw a surge in the market surges. There were around 57% people searching for a phone in that market. This was not unusual as nowadays most of the people can buy a smartphone in that region.

The people who previously owned a smartphone from the sub INR 20,000 region were now looking to buy a phone in the INR 30,000 – INR 40,000 market. The growth of the market is imminent but it paves the way to worrying times for the low-budget smartphones that are sub INR 10,000 smartphones. 30% searches belonged to low-budget smartphones but the majority belonged to mid-budget smartphones.

Apart from this, there were 11 percent people searching for the INR 20,000 – INR 30,000 range smartphones. With over 9 percent people searching for smartphones belonging to the price tag of over INR 30,000. Sighting the survey IDC conducted, people who own a mid-budget smartphone look for an upgrade and enter the market which is above INR 30,000.

That said, 91Mobiles conducted a survey and the study shows that Xiaomi, the Chinese smartphone maker is the company having the highest popularity when it came to searches. There were 25% of people looking at the Chinese brand. The next most popular brand is the South Korea-based Samsung which accounts for 17% of the search. The third is Oppo which has around 12% searches, Vivo is right behind with 11% searches and Honor, Realme and Nokia are searched by around 8% people.

The most popular phones were of Xiaomi, Note 5 Pro and Mi A2. These phones come before Realme 2 Pro, Redmi 6 Pro, and also Redmi Note 5. That also confirms that Xiaomi is the most popular brand because it focuses on aggressive pricing with great features.

The time taken by the customers is also calculated as people looking at mid-budget smartphones take around 2 to 2 and a half weeks. While people looking for premium smartphones take around four weeks to narrow down on their choice.

That said, the budget of the consumers is increased and that is a good sign for the smartphone makers as they will look to enter the market with better features and some better price tags in the future.

-Unmesh Phule

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