Xiaomi launched its men’s trimmer at a price of Rs. 1199. The company’s Global Vice President and Managing Director of Xiaomi India, Mr. Manu Kumar Jain, announced on his Twitter handle and also LinkedIn wall about the launch of the Xiaomi Trimmers. This is a very good move by the company as the Indian market for Trimmers and other men’s Grooming products are suddenly on the rise in the past couple of years. It has been observed that the young Indian men are tilted towards keeping a beard as opposed to the men 5 years ago. This can also be attributed to the Famous Cricketers and Bollywood Movie stars in India who seem to be keeping a well-trimmed carpet beard. This has inspired the Indian men from all walks of life to keep a beard well-trimmed. Xiaomi, with its new Electric Men’s Beard Trimmer entered the Indian market with an aim to take on the market leaders such as Phillips, Syska and Nova.
Grooming is very essential for men as they need to be presentable in the society. Since the invention of the portable razors during the First World War, the market for personal grooming has grown tall and wide. However, it took quite some time before technology and electronics could enter the men’s grooming sector. Xiaomi, a relatively new company emerged from China in the year 2010 in Beijing, China. It has, since then, entered the technology market after disrupting the mobile internet market in China. They are a huge brand in the Indian market and they have launched their Men’s Trimmer yesterday. The men’s trimmers’ price is kept at Rupees 1,199 which is discounted from Rupees 1,599. Although the discount is just a strategy to allure the consumers, the price is very affordable and gives a tough competition to the other well-known brands in the market.
Xiaomi has been on the success train in India since the day it entered the market in late 2014. In the next 4 years it has reached the top of the smartphone food chain overtaking the global superstars such as Samsung. Moreover, it has also launched its other electronics and non-electronic products from time to time in the country. The people’s trust that the company has earned in the Indian market is unmatched for numerous Chinese Companies. This was possible for the amazing value for money that the brands offered with its smartphones and also the after sales service and product quality.
The benefits of consumers’ trust have been reaped by its other product lineups such as the Xiaomi Fitness Bands. It is currently the largest selling fitness band in India. The Xiaomi store has become the third largest e-commerce platform after the likes of Flipkart and Amazon. Xiaomi Smart LED TV is the highest selling TV brand amongst the online platforms. This in itself speaks volumes about the brand that has the ability to overthrow the domination of Sony, LG and Samsung in the TV industry, at least in the online market.
Xiaomi is always known for the amazing vale-for-money that it offers. The same is the case with its trimmers as well. The quality of the product and its durability is still a question that nees to be answered after extensive use over the next few months, but at the first look of it, it seems pretty good. The design is elegant and it appeals to the young Indian men. Moreover, it has the feature that enables it to be charged with via an USB output that makes it even more compatible for the Indian men on the move and they do not need to carry the charger with it. The user can only carry the charging cable and can use it with their laptop, power bank or any USB outlet.
Xiaomi’s marketing strategy has changed in the past couple of years as they have started investing some money in an attempt to reach out to more and more people, but it is still less as compared to the other brands that invest heavily on their marketing campaigns on Television, Print and Internet mediums. Xiaomi has not invested much on its marketing campaigns except a little on the Social Media platforms but the men’s trimmers seems to have a good future in the Indian market.