Xiaomi has emerged as the country’s top handset maker in the December quarter, outselling Samsung in the smartphone plus featurephone market for the first time, data from market intelligence provider International Data Corporation shows.
The Chinese phone maker topped the overall handset market with a 16% share in the quarter, trailed by Samsung and Reliance Retail, IDC said on Friday. It didn’t give the figures for the second and third players. The Korean brand also slipped behind Apple’s iPhone in the premium segment of $500 and more.
Xiaomi India head and global vice president Manu Jain claimed the brand’s smartphone sales have surpassed Samsung and Reliance Retail’s feature phones and smartphones put together.
For the whole of 2019, Xiaomi sold 43.6 million units, the highest smartphone shipments made by any brand in a year so far, with a growth of 9.2% on the year, even as the overall Indian mobile phone market shrank by 12.5% with annual shipment of 282.9 million units, IDC said.
The smartphone segment grew a modest 8%, shipping 152.5 million units in 2019, though it was enough for India to become its second-largest market, surpassing the US and trailing China.
Samsung’s smartphone shipments fell 2.8% on a year — leaving it with a 20.3% market share versus Xiaomi’s 28.6% for 2019 — as other Chinese brands, too, grew share. Vivo, Oppo, and Realme followed the top two with shares of 10%, 7.2% and 3.2%, respectively. The average selling price of smartphones grew 2.8% year on year at $163 in the country, IDC said.
The mid-range segment of $200-500 accounted for the strongest on year growth at 55.2% and accounted for 19.3% of the overall smartphone market. Vivo is the leader in this segment with a market share of 28% in 2019, followed by OnePlus at 20.2%.
In the $500+ segment, Apple took a leadership position with 47.4% market share in 2019, driven by aggressive price drops on previous-generation models and a lower iPhone 11 launch price compared to the XR, IDC said.