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VU Launches Four Ultra 4K TVs Starting Rs 25,999

Vu Televisions is all set to launch a new range of TVs in India today at 12:30. Ahead of the official launch, the company has revealed key details. The company has revealed that its new Vu Ultra 4k televisions will be available in four sizes – 43-inch, 50-inch, 55-inch, and 65-inch. The prices of the latest Vu televisions start from Rs 25,999 and goes up to Rs 48,999 in India.

The launch event will be live-streamed via YouTube. These fully loaded Vu TVs ship with an Ultra-edge 4K display with 40 percent enhanced Brightness, backlight Controller, as per the company. The brand also says that the televisions come with Upbeat Surround Sound, Pro-picture Calibration, and Parental Block. The brand claims that it has sold over 50,000 television sets in the month of May.

Vu has offered the ultra-edge 4K (3,840×2,160 pixels) DLED (Direct LED) display on its new 4K TV models, with 400 nits of brightness. Direct LED displays include a full array of LEDs behind the LCD panel to illuminate the screen. The display panel that comes in four different screen sizes also supports Dolby Vision, HDR10, and Hybrid Log-Gamma (HLG) standards. On the part of audio output, the TVs have Dolby Digital+ and DTS Virtual:X surround sound technologies. There are also two speakers across all models. Further, the TVs will come with distinct audio modes, including Standard, Theatre, Sports, Music, and Late Night.

The Vu Ultra 4K TV models run Android TV 9 Pie and come with Google Play access. There is also Google Assistant with voice search support in both English and Hindi languages. Additionally, the TVs have pre-installed Amazon Prime Video, Hotstar, Netflix, and YouTube apps.

Under the hood, the new TVs have a quad-core SoC, paired with Mali-470 GPU, 2GB RAM, and 16GB storage. Connectivity options include Wi-Fi 802.11ac (dual-band), Bluetooth v5.0, three HDMI ports, two USB ports, an earphone jack, optical audio, RF analog port, AV input, and an Ethernet port. Further, the TVs have Chromecast support.

The Vu Ultra 4K TV models have an Upbeat Surround Sound feature that enhances the audio output to provide an immersive experience. There is also a Parental Block feature to let parents restrict inappropriate content and control what their kids should watch.

The 43-inch Vu Ultra 4K TV (43UT) price in India is set at Rs. 25,999, while the 50-inch Vu Ultra 4K TV (50UT) comes at Rs. 28,999 and the 55-inch Vu Ultra 4K TV (55UT) carries a price tag of Rs. 32,999. There is also the top-of-the-line, 65-inch Vu Ultra 4K TV (65UT) in the new series that is priced at Rs. 48,999. All these new models will go on sale through Amazon later today and will be available in offline markets across the country in the coming days.

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