It is quite possible that you have heard of an application called Line. It is a popular messenger app that did not quite take off in India after launch but is quite popular in South East Asia and Japan. However, it soon started facing tough competition from the Facebook messenger and Whatsapp messenger. Line soon understood that it was quite difficult and kind of impractical to keep up with the American giant Facebook that has so deep pockets as well a global reach. Like most of the popular applications, Line wanted to expand from just a chat app. Thus, it forayed into one of the biggest and fastest growing sectors and that was delivery. Line, in 2016, launched Lineman, its multipurpose delivery application.
Lineman has 5 uses namely Food Delivery, Grocery Delivery, Parcel Delivery, Messenger and Taxi Services. These services are more or less related to the logistics industry and the company is adding values to the lives of the users and the service providers as well. Thailand based on-demand delivery application Lineman is considered to be the best of all in the country. It is currently witnessing a staggering 300% growth year-on-year. Moreover, it currently boasts almost 3 million daily active users (DAU).
The Internet has made life simple for most of its users. When you add the modern mobile applications to the internet ecosystem, the usability goes to another level. Lineman is one such application that is changing lives in Thailand. Lineman is focused on changing the dimensions of the businesses in Thailand as much as possible. The App touches so many different industries and its popularity is helping almost all those sectors. It has also helped in creating a lot of jobs apart from allowing various businesses to grow. As a result, the application has been a direct benefit to the Thai economy and helped it expand.
According to a TechCrunch report, the app offers full services from start to end. For example, it offers the option to order, deliver and even pay seamlessly on its applications. The users can get almost anything delivered to them and pay on the app easily. This adds value to the application in the users’ minds.
The key to the longevity of any application is the value that is added. There were many popular applications in the past that engaged the users but they could not continue for a long time because it was used for entertainment or at best passing time. When an application starts adding values to the users’ lives or makes something convenient, then it starts becoming valuable and people start using the application for a longer period of time.
Lineman has wide usage in Thailand and it might soon go global and search for better opportunities such as the Indian market. The Indian market has been growing significantly especially in the on-demand delivery services. The applications such as Swiggy, UberEats and Zomato are the top players in food delivery. Lineman could explore this market in the near future.