Short video platform Tik Tok announced on Monday that it has partnered with National Skill Development Corporation (NSDC) to support skill development in India and celebrate World Youth Skills Day 2019.
The creative video sharing platform is quite popular in Asia and became a topic of debate and discussion in India after facing a short ban from Madras High court. TikTok is an iOS and Android-based media app for creating and sharing short videos. The app was launched in 2017 by ByteDance, for markets outside of China. The application allows users to create short music videos of 3 to 15 seconds and short looping videos of 3 to 60 seconds. It is a leading short video platform in Asia, the United States, and other parts of the world.
In 2018, the application gained popularity and became the most downloaded app in the U.S. on October 2018. As of 2018, it is available in over 150 markets, and 75 languages. In February 2019, TikTok hit one billion downloads globally.
Tik Tok said as part of the collaboration, NSDC, has joined TikTok to leverage the platform to educate TikTok’s over 200 million users, including first-time Internet users in India, Regarding the ongoing government-driven skill development programs and vocational training opportunities in the country through an in-app campaign Skills4All.
Gaurav Kapoor, senior head, communications and advocacy and industry partnership and CSR at National Skill Development Corporation said, “We are excited to join TikTok, in celebration of World Youth Skills Day 2019. Through this platform, we look forward to engaging with TikTok’s vibrant community to achieve our vision of a skilled India. Through diverse content on TikTok, we aim to excite and educate the youth about the various opportunities in the space of vocational training in India. We believe that by harnessing the potential of short-videos, we will be able to motivate youth to join the Skill India mission.”
“We are excited to partner with NSDC in their World Youth Skills Day initiative to promote skill development among India’s youth on TikTok and educate them about vocational training and programs. This partnership is aligned with TikTok’s mission to empower India’s creative economy by providing its over 200 million users with a global platform to showcase their talent and skills across categories. We hope to help NSDC bridge the existing gap of skills supply by educating our users about their initiatives,” said Nitin Saluja, director, public policy, TikTok.
This news sets an example of how the government and a private corporation can work together progressively and constructively. With governments consistent push towards skill and entrepreneurship development. Such collaboration will play a crucial role in public awareness regarding public policy and information dissemination.