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TCL Wang Cheng: India module integrated machine project speed

“The Indian market will be a very important layout in TCL globalization. I just finished the ‘India Day Tour’ and arrived in India at 6 o’clock in the morning. At 6 o’clock that evening, I returned by plane. TCL is in the local new module. Machine integration is under construction, we need to solve some specific problems. From the market performance, we have achieved substantial growth in the Indian market this year. In the traditional Indian sales season in October this year, we should have better performance. On July 1, when the 2019TCL Global New Product Launch Conference was held in Brazil, Wang Cheng, CEO of TCL Industrial Holdings Co., Ltd., said in an interview with Blue Technology.

As one of the most important markets for TCL globalization, India’s growth rate in the Indian market has attracted the attention of its opponents, especially Samsung, Sony and LG, which have included TCL in the list of “highest combat readiness”.

One of the reasons for the high attention of opponents is that TCL has invested heavily in India. On December 20, 2018, TCL Group India module integrated intelligent manufacturing industrial park officially started construction in Tirupati, Andhra Pradesh State.

TCL India Park is not only the production and output of products, but the output of the industry chain from the screen to the whole machine. This is the first time that Huaxing Optoelectronics’ module business has entered overseas.

As soon as this news came out, the Indian market generally believed that TCL in India would form a strong coercion against Japanese and Korean brands. The situation of the color TV industry, which is dominated by Japanese and Korean brands, is expected to be “smashed” by TCL in the future.

Starting from color TV, but not just color TV. “In the Indian market, the production capacity of TCL mobile phones is also under construction. The development of the local market in India is very important for us. The company has also invested a lot of resources. TCL will go all out to strive to put into production on schedule. Wang Cheng, CEO of TCL Industrial Holdings Co., Ltd. said.

In line with the overall strategic pace of TCL, TCL White Power began to sell omni-channel in the Indian market in the second half of this year. For TCL, in the past few years, TCL’s brand value has been further enlarged in the Indian market through the “rushing” of TCL color TV, and at the same time, it has opened up the online and offline mainstream channels in the Indian market.

The Indian market is one of the most important markets for TCL globalization. On the one hand, it is a huge market with a population of 1.4 billion. The demographic dividend has not yet entered the primary stage. Once the future is heavy, its market space can be imagined.

On the other hand, TCL has a certain market base and brand awareness in India. As early as 2007, TCL entered the Indian market as the first Chinese color TV brand. Although there was some slowdown during the development of the strategic issue, after returning to India in 2016, it started a high-speed rush.

In addition to sports marketing such as sponsoring cricket and other activities, the Indian market’s perceived thickness and breadth of TCL has been further increased. Blue Technology was informed that in 2017 TCL increased by 100% in India; in 2018, it increased by 375%; in the first half of 2019, the online channel is expected to grow by more than 500%. In the first half of the year, it is expected to complete the sales task for the whole year of last year.

“Overall, TCL first established industry-leading supply chain capabilities overseas and became a foundation for us to take root. In terms of future development, TCL will not only TV, mobile phones, air conditioners, our white goods, and future intelligence. At home, in the BRICS countries including the market mentioned in the Indian market and the Russian market, we have made a lot of preparations in the past, some have succeeded, and some are still working hard. We will continue to invest in multiple levels in these markets,” said Wang Cheng.

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