The white goods market in India, currently worth about Rs 60,000 crore, is growing around 15 percent every year. However, 2020 has been different as COVID-19 has led to a 65 percent decline in revenue in the first half of this year. Appliance makers are hoping to make up for the lost sales during the ongoing Diwali season. Known as the Indian discount festival, Diwali is the most valued festival for Indians. During Diwali pan India observes holidays. Importantly, Diwali becomes a shopping spree season for Indian consumers. However, amidst a turbulent season, TCL has managed to hold its ground in the Indian market. With a stellar performance in the TV segment and giving tough competition to brands like Samsung and LG in other home appliances.
TCL has been around for quite as long as some of the players in the Indian consumer appliance market, and in recent years has grown to one of the largest TV manufacturers in the world. We’ve seen competing stats putting TCL at either second or third place, based on the number of TVs shipped globally, giving stiff competition to established brands and definitely destined to in the big leagues.
The company, which introduced a new range of TV and air conditioners for Indian consumers, also plans to enhance its presence in the smaller cities and towns in the country to increase its overall market share.
TCL has been successful in “disrupting the status quo” in the domestic smart TV segment by introducing AI Android TVs and was also the first to introduce Android Pie TV in India
TCL recently achieved the rank of second most sold-out QLED TV Brand at Amazon Great Indian Festival within the first 48hours of the sale going live. Additionally, it has witnessed to be at No. 1 for selling the highest number of 50’inch QLED TV within 48 Hours at the same event.
As the festive mood was soaring high for the Indian consumers, TCL aptly added excitement to this by offering up to 65% discount on the MRP of all its products. This deal enabled the customers to get their hands on the cutting-edge TCL 2020 QLED TV Sets. The QLED models come with advanced features such as Quantum dot technology for a truly immersive viewing experience, and Hands-free Voice Control, enabling users to operate their device by giving simple voice commands directly to the TV without the remote control.
It also has Dolby Vision which brings extraordinary color, contrast, and brightness to the screen, transforming your viewing experience and Dolby Atmos transports you into the story with moving audio that flows all around you with breathtaking realism.
Along with these QLED offers the brand also offered lucrative offers on its recently launched 4K UHD model P715. It is also equipped with 4K HDR and hands-free Voice Control to make your TV viewing experience hassle-free and impactful.
With the arrival of the festive season, Indian consumers are now looking for the best quality product that also suits their budget. TCL India seems fully committed to make this carnival the most exciting one for its consumers.
TCL has delivered the best products within an affordable price range and makes them available for its fans in every nook and corner of the country. The timely offers emphasized the brand’s promise to deliver the best in the market at excitingly affordable price points, aiming to win customers’ hearts and maintain long-standing relations with them. With the growing popularity, the brand has always maintained to surprise its customers with innovative product technologies.