Chinese electronics giant TCL has announced price cuts on its range of Smart TVs in India. The company has reduced the prices of its three Smart TVs in India as a part of festival sales and it is valid for both online and offline channels.
The first smart TV model from TCL getting price cut is the 40S62FS featuring a 40-inch Full HD display. The smart TV was initially launched at Rs 17,990 and is now available for Rs 14,999. The TV has a 60Hz panel and uses a dual-core processor. It comes loaded with apps such as Netflix and YouTube. The smart TV from TCL offers 16W sound output, supports Dolby Atmos, three HDMI ports and two USB ports.
Its latest Google-certified Smart TV, also getting price cut is TCL 65P8. The smart TV is available for Rs 47,999 and it runs Android Pie TV edition. It comes with far-field technology for AI voice recognition and comes integrated with Netflix and YouTube. The TV also comes preloaded with apps such as Hotstar, YuppTV, Voot, AltBalaji, and others. The TV offers narrow bezels and comes with Dolby Audio support.
Last in line is the TCL 43P65US and it is now available for Rs 20,990. This is among few smart TVs in the country to come with built-in Amazon Alexa support. There is a 43-inch 4K UHD display with a 60Hz refresh rate, support for HDR Pro and micro dimming technology. The TV produces 20W sound output and runs on a Linux-based operating system. It includes two HDMI ports and one USB port for connectivity
Company’s India MD Mike Chen had recently said that TCL will work in order to become the number two TV brand in India by 2021. He had further added, “We have had a successful run in India, growing from a mere 1.7 of market share to 5.3% in just six months. We owe this success to our loyal fan base who elevated our status from a low-priced Smart TV brand to a technology leader in India’s market for consumer durables.”
Xiaomi sold over 2.5 lakh units of Mi TV during the festive season sale on Flipkart and Amazon India. Moreover, with the entry of OnePlus TVs and already established players in the market, the latest development is a smart and proactive move from TCL.