Tantan, a Chinese dating app has debuted in India sometime back. It is relatively new to India but given the situation in India, it is bound to do well, we will get back to that later.
The dating situation in the entire world is on high. The dating culture has been moving from the real world to the online world and it has been doing so since a long time. The US saw the change when the internet took over in the early 2000s and then increased as it became popular. Other countries followed soon and it is still expanding.
Previously it used to be online dating websites when applications were not around. It has seamlessly moved to the applications. Meeting new people and falling in love is not in the same as it used to be before. People need newer means and there are a lot of applications out there. India is one of the biggest emerging markets on the globe for dating applications.
To talk about dating apps and not talk about Tinder would be a crime. It is one of the biggest dating apps in the world but there is one company behind it and it is Tantan. The Chinese application is going to give the world leader a tough time and their journey has already started with 270 million users all over the world. The company is now aiming to ruin the date for Tinder in India.
The Indian market
There are currently six dating applications in India – Azar, Bumble, Tantan, Tinder, Happn and Truly Madly. These apps are all based on dating and meeting new people. All have different concepts but Tantan is aggressive which is unlike a dating app. It has already garnered 10 million downloads in India. The company is smashing records and will soon join the elites alongside Tinder. That being said, there are a lot of things to be considered.
Tantan’s India head Rahul Maheshwari pointed out that India has over half the population under the age of 25 and this creates a huge opportunity for dating apps. The forecast also shows that Tantan might have 200-300 million users by the time we hit 2021. This is where there is going to be a lot of competition.
Maheshwari said, “We have big plans for India with an open budget. Most of the investments would be directed towards growing markets in tier 2 cities and educating the youth to try new ways of expanding their social circle and even finding the right one. Indian market is one of the biggest markets for online dating, considering the youth population being really high. Our user base comprises young millennials with an average age of 24, residing in tier 1 and tier 2 cities of India.”