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Indian Tablet Market Grows By 23% In Q2 2020, Led by Lenovo And Samsung

Samsung Galaxy Tab S6

The strong demand during the lockdowns as work and learning shifted to homes fuelled the shipment of big-screen slated in India by 23 percent in the June quarter, a new report said on Wednesday. The shipment of tablets with Wi-Fi capabilities grew a whopping 98 percent (QoQ), according to CMR’s ‘Tablet PC Market Report Review for Q2 2020’.

Lenovo continued to lead the tablet market with a 48 percent market share, growing 24 percent (QoQ). Lenovo M10 series contributed up to 14 percent of its market share.

“In addition to the consumer demand, the tablet market grew on the back of agility shown by vendors and channel partners to offer attractive discounts to capitalize on the demand,” said Menka Kumari, Analyst-Industry Intelligence Group (IIG), CMR.

Samsung garnered 29 percent market share, a whopping 143 percent growth (QoQ). Samsung Tab A series did really well, with the Galaxy Tab A 10.1 LTE and Wi-Fi (2019) series contributing close to 25 percent of its market share.

“Given their portable and larger screen size and, more importantly, much more affordable pricing, tablets are democratizing access to digital content for all family members,” said Prabhu Ram, Head-Industry Intelligence Group (IIG), CMR.

Apple came third in Q2 with a 12 percent market share, growing 36 percent (QoQ). Apple iPad 7 Series contributed close to 7 percent of the market share.

“Apple launched a new iPad Pro 2020 version with keypad, which is suitable for e-learning and content creators. It would be interesting to see how the iPad Pro 2020 contributes to Apple’s growth in the coming quarters,” said the report.

“The prospects for the tablet market continue to remain favorable, with the tablet market anticipated to grow 15-20 percent in the second half this year,” the report said.

Meanwhile, Lenovo said that the demand for personal computers has also increased by 40 to 50 percent from the last two months due to online classes. In fact, the consumption of gaming computers has been double.”The consumer market is now growing at a much faster pace than pre-COVID-19 times. If we look at June and July sales, the market would have been 40-50 percent higher than last year June and July,” Lenovo CEO and MD Rahul Agarwal were quoted by PTI.

Additionally, the company has launched three gaming laptops in India. The Legion 7i laptop comes with a 10th-generation Intel Core i9 processor, while the Legion 5Pi supports the 10th Gen Intel Core i7 processor, and Legion 5i is an entry-level device which is powered by the 10th Gen Intel Core i7 SoC. Furthermore, the laptops are priced at Rs. 1,99,990, Rs. 1,34,990, and Rs. 79,990, respectively.

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