The Indian Supreme Court has taken some bold decision in the last few weeks by giving verdicts on Adultery law and Same-sex marriage. These decisions affect the social landscape of the country but are not limited to the social aspect. There is an interesting digital angle to the whole scenario.
Dating apps have been very popular in India but they were all for the straight community. However, the Supreme Court’s decision has resulted in the emergence of various niche products in the sector such as for the LGBTQ community and extramarital dating apps. The social institution of marriage is being challenged and people are rethinking the traditional values.
In such a scenario, when people are open to changes and trying to explore their emotional inclination and moral values, the specific dating apps for various specific purposes will be of great help. Tinder, which is one of the most famous dating apps, is the highest grossing app on the Android platform in India.
Extramarital dating app, Gleeden has over 3.4 lakh users in India and Mumbai has the highest subscribers with over 85,000. Grindr, the LGBTQ dating app has a daily active user base of 3.8 million. The changing scenario of the Indian society is benefitting the mobile internet companies too.