This week, the popular music-streaming service, Spotify, announced that it had developed an algorithm to curate “pawfect” playlists that serve the soothing needs of you and your pet, as long as your pet is a dog, cat, bird, hamster or iguana.
The Swedish audio streaming site, which has 113 million subscribers, has launched a range of “algorithmically curated” pet playlists and a new podcast intended to calm dogs left on their own.
Their five-step process asks pet owners to identify their animal’s breed and then select on a sliding scale whether they are relaxed or energetic, shy or friendly and apathetic or curious.
The final step includes telling Spotify your pet’s name and uploading your favorite picture of their cute face. Then the streaming site’s algorithm says it is “syncing your taste” and spits out a personalized playlist.
Users can get special songs chosen specifically for a dog, cat, iguana, hamster or bird.
The playlists will be created based on the animals’ characteristics and humans’ taste. That is intended to allow people to listen along with their pets, which experts say can be helpful for animals.
Neil Evans, a pet physiologist, and professor at the University of Glasgow said: “While there is a lot of scientific research that has shown that short periods of music can make dogs more relaxed, we have shown that providing dogs with varied auditory enrichment can be used to reduce stress and anxiety over long periods of time.
Spotify said that pets seem to prefer classical and soft rock. A survey of 5,000 animal lovers from the United States, United Kingdom, Australia, Spain, and Italy found that 71 percent of owners play music for their pets and that 70 percent consider the emotional well-being of their pets every day. Sixty-nine percent of pet owners sing to their animals, and 57 percent dance with them.
Spotify’s initiative is just one of many pitches that tech companies and others have served pet owners who are hoping to help their animals be happier. There are “Canine Lullabies,” premium cable TV network shows produced specifically for your dog that shows pups in aesthetically pleasing landscapes or for your cat that show fish swimming around in an aquarium.