Mobile Internet

Spotify hits the Indian market, will look to storm into the business

Spotify hits the Indian market

Spotify is the world’s largest music streaming company. It has over 100 million songs in its library and has added to that number by partnering with T-series. The application launches in India days after Warner Music Group (WMG) had filed a case against them for misusing the license. However, everything is sorted out and it is here in the subcontinent for everyone to see. Spotify has managed to dodge all the bullets coming their way and is now gunning for glory on the Indian soil.

The company has different aims compared to other music applications in the country. Spotify is not only bringing world music to India but it is also taking Indian music to the world. It has launched music in several regional languages and this has a lot to do with T-series. There are languages like Kannada, Tamil, Telugu, Bengali, and many more. This is also the reason it will do well in the Indian market.

That said, Spotify has better software, better streaming quality, and better application altogether. However, it has a long mountain to climb to the number one spot in the country. Google’s music app is number one at the moment but the company has not shared the number of paid users on its platform. Amazon Music is also doing well in India. However, Amazon Music is a subsidiary of Amazon Prime and you get a lot of other services with the Music version of it bundled together.

Gaana and Hungama Music are other competitors. However, the services offered by Spotify are greater and better at a reasonable price. The prices of certain packages are not that high. One can use the freemium version of the application as well. For that, all you have to do is have a phone or tablet. That is the only thing you need to do. You can play any song you want with reduced quality and inability to download the music you like. This is a bummer but you can get those features by upgrading to the premium version of it.

The premium version of the application is available for INR 119 per month. There are numerous payment options but it is recommended that you pay through cards and not eWallets. If you want to pay through eWallets then you will have to pay INR 10 extra and the price will go up to INR 129 per month. There is also a yearly subscription of the same.

Daniel Ek, CEO of Spotify, said that Indian artists will have the opportunity to reach the world through Spotify. He said, “India has an incredibly rich music culture and to best serve this market, we’re launching a custom-built experience. Not only will Spotify bring Indian artists to the world, but we’ll also bring the world’s music to fans across India. Spotify’s music family just got a whole lot bigger.”

Amarjit Singh Batra, Managing Director of Spotify India was all praise of the newly launched application. He also talked about the mobile internet revolution that changed the way India and the world listen to music. He said, “The mobile internet revolution has led to a rapid rise in the number of connected Indians, making music streaming the preferred way to enjoy the music here. Spotify pioneered music streaming a decade ago, and has constantly reinvented itself to bring the best music experience to the world, and now to India.”

-Unmesh Phule

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