Sony was once a Giant, but now it is an Underdog fighting for Survival

Japan has emerged as the pioneer of electronic inventions and expertise since the late 20th century. Sony has been the largest electronics giant from the Land of the Rising Sun. They have been excelling in superior quality manufacturing and creating a reputation to reckon with in the world. Sony is one of the top brands in brown electronics such as TVs and other displays, Speakers and music systems, Cameras and lenses.

They were also famous for manufacturing laptops and mobile phones. Their laptop brand Vaio was shut down a few years ago as it could not cope with the changing trends. They were also making one of the most popular feature phones while in collaboration with Sweden’s Ericsson – Sony Ericsson. However, they too need to close as the smartphone trend started spreading.

The last frontier for the Japanese giant in this sector is the smartphone. They created their series of smartphones called the Xperia. The series started out with attractive products but expensive as Sony had always been known to cater to the high disposable income category. However, it seems that the company has been facing too much trouble in the smartphone business too. The Xperia series lost its shine to the industry leaders such as the Galaxy series from Samsung and iPhone series from Apple. The advent of Chinese players such as Xiaomi, OnePlus, Lenovo, Oppo and Vivo further swept away Sony’s market share.

Every now and then, the company would launch a flagship model to survive in the high-end smartphone market but mostly it goes in vain. Recently they have launched a new flagship model – Sony Xperia XZ3. It is a $900 beast, but it has some major flaws or drawbacks that would repel customers. The phone comes with the usual Qualcomm Snapdragon 845 SoC that we find on most of the flagships in the market. It also comes with a 4GB RAM while much cheaper smartphones are coming with a 6GB RAM inside. The camera at the rear is a single camera module while the trend is to include a dual camera or even a triple camera setup. The inclusion of stereo speakers make the sound quality excellent on the device but the removal of the classic 3.5 mm jack is a bummer for most of the people. The biggest problem is the design where the body is good but the fingerprint sensor is placed in a weird position on the back, making it extremely difficult for the users to reach.

Users would get much higher value for money at this price point. Thus, this is not a very viable option to go for. Only the brand loyalists will be up for the Sony-made IP rated and OLED equipped smartphone model.

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