Smart Wearables make Indians fitter

A country’s growth is not only measured in terms of its financials but also but the lifestyle of its people. It is crucial that people take care of their health as it eventually adds to their mental and financial well-being too. In a recent survey, it was found that the technological capital of India, Bengaluru suffering from numerous heath issues and this ultimately led to the loss of millions of dollars due to fall in productivity levels.

Health is a pressing issue not just because of the losses incurred by the corporates but also because thousands of employees are unable to lead the life they desire due to numerous health complications. There have been many people who are conscious enough to go to the gym or plan a workout schedule every month or so. However, these plans are seldom followed and usually end up being a waste.

Smart Wearables have really taken off in the Indian market as more and more people are turning to them for their daily fitness goals. The small fitness band that one uses helps them keep track of their total steps taken in a day, distance covered, calories burned and even heart rate during various hours throughout the day. Unlike in the last decade, people have recently taken their health seriously and are making efforts towards a healthy lifestyle. Technology has been a great help in the efforts people take.

There have been numerous brands that ventured in the smart wearables business such as FitBit, Xiaomi, Lenovo, Samsung, Apple and Huawei. There have been Indian brands too that have earned significant amount of reputation in the market such as GOQii. In the entry-level category, Xiaomi, Lenovo and GOQii are the leaders. However, in the premium segment, Samsung, Fitbit and Apple lead the market.

Garmin is a GPS solution major and has been in the market for quite a long time now. They have ventured into the smart wearables too. Garmin’s devices fall in to the premium range. They launched their new smartwatch ‘Instinct’ priced at Rs 26,990. The watch has numerous features such as a heart rate sensor, GPS, Glonas and galileo support and many more. Moreover, the device is built sturdily as per the US military standard 810G for thermal, shock and water resistance. The quality of the watch shoots the cost into the premium segment. Despite the cost of the devices, Garmin claims that their sales have been going up by over 100%. This shows the Indian market’s potential as over a billion people in India still do not own a smart wearable.

The software integration between a smartphone and smartwatch or smart fitness band is becoming very smooth and functional. Users have been observed to have reduced their smartphones usage time as they get all the crucial notifications on their smart wearable itself. This in itself is a huge benefit to the users as it is adviced to reduce the time that one remains with a smartphone due to various radiation issues. Currently the smart wearables market is also being led by Xiaomi but Garmin hopes to gain significant market share due to the rising awareness among people regarding their health.

– Soumya De

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  1. […] has launched its smart wearable to tap into the growing market of fitness and fitness tracking. The brand enjoys a huge brand value and trust among the Indian consumers. The company wants to […]

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