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Smart TV Screens Introduced by the Chinese TV Industry

Glory Smart Screens

The rumoured glory TV is nowhere with a real body with the concept of the smart screen. On July 15th, Glory, JD.com and China Electronic Video Industry Association jointly held a new category communication meeting in Beijing with the theme of “Opening the Future of Wisdom” and jointly announced the launch of a new large-screen category – “Smart Screen”. The smart screen, which went on sale in August, marks that the big screen industry will enter the smart screen era from the traditional TV era.

Although the scene did not see the real thing, in the explanation of Zhao Ming, the president of Glory, three clear signals were sent to the outside world:

Let the smart screen become the centre of family emotion; the glory wisdom screen is not the TV, but the future of the TV; redefine the boundaries of the TV industry.

China’s colour TV industry ushered in the magnitude of the smart screen in August, not turning the industry into a sea of ​​blood.

Wisdom screen into the emotional centre

In the expectation of the market, the appearance of the wisdom screen is more like a declaration. On the one hand, it conveys the information of the official mass production in August to the market. On the other hand, it emphasizes the wisdom screen like a mobile phone, accelerates the future evolution of the TV industry with technological innovation, and makes the smart screen a family emotional centre.

If glory can make smart screens become the centre of family emotions, this is actually solving the problem of the industry. Everyone knows that TV is becoming less and less attractive to young people. Don’t say that after 90, many 70s and 80s watch TV less and less. Many manufacturers have been hoping to return young people to their families, return families to the living room, and make TV a link between family and family.

As early as the 1980s, when TV was popularized in China, it did play a role in the core of the family. When the material was relatively scarce at the time, television was not only a window to understanding the world, but also a medium and carrier of culture. Now, with the advent of the Internet, mobile applications and the Internet of Things, television has only become a display, or only the elderly at home are willing to watch.

From an industry perspective, after nearly a hundred years of development, the traditional TV industry seems to enter a bottleneck period, and the status of TV in the family is gradually replaced. Especially with the birth of smartphones, continuous and rapid innovation has made mobile phones the centre of personal life and the focus of the whole society, while the presence of TV is getting smaller and smaller.

The wisdom screen has to solve this problem, how does glory impress consumers?

According to the vision of glory president Zhao Ming, in the future, mobile phones and smart screens will become the dual centre of users’ smart life: among them, mobile phones are still the user’s personal centre, and smart screens will become the family emotional centre. The smart screen will assume more roles in the family, not only the home entertainment centre but also the information-sharing centre, control management centre and multi-device interaction centre.

One of the keywords is interaction. In the Internet of Things era, the interaction will be a top priority. On the one hand, in the process of interaction, we can explore consumer demand and increase user stickiness. On the other hand, interaction can become the source of technical iteration, so that TV and users have stronger dependence.

China’s colour TV industry ushered in the magnitude of the smart screen in August, not turning the industry into a sea of ​​blood

Smart Screen is not TV but the Future

When everyone thinks that the smart screen is no different from the traditional TV, Zhao Ming interprets it as “the smart screen is not the TV but the future.”

The future is scientific. As a leader in the innovation of the mobile phone industry, Glory now brings more technological innovation power and ideas to the big screen industry. Glory hopes that the smart screen can be re-established as a family centre, and it will continue to accumulate self-developed chips, AI deep learning, performance acceleration, sensing technology, IoT layout and other independent innovation technologies to create a trend of science and technology for young people.

One of the highlights of this is AI deep learning. At present, from the development trend of the global colour TV industry, AI is almost standard, and each new product has distinctive AI characteristics. However, for the glory of wisdom screen, he will still give some consumers different feelings, because the market is full of expectations for the innovation of glory and wisdom screen based on the technological innovation spirit of glory mobile phone in the future.

China’s TV industry ushered in the magnitude of the smart screen in August, not turning the industry into a sea of ​​blood


Redefining the industry

The colour TV industry has developed for many years, and the common problem facing the global market is homogenization. This phenomenon is extremely prominent in China’s colour TV industry. How does the glory wisdom screen come out of a unique path?

First of all, according to the information revealed by the meeting at that day, it can be guessed that the smart screen will not be sold at a low price, and Xiaomi is not a competitor. Based on innovative technologies and future concepts, Smart Screen will be positioned at the mid to high end. Especially for technology optimists, they will be potential users of smart screens.

Secondly, the smart screen breaks through the limitations of the big screen category, redefines the boundaries of the industry, or integrates various resources to make the smart screen richer in content and all-encompassing. In terms of technology, let consumers be as convenient and fast as operating a glory smartphone, and truly realize the interconnection and intercommunication of mobile phones and TVs anytime and anywhere.

Third, from the perspective of the industry, smart screens can promote industrial upgrading. If you compare TV to the mobile phone of the year, you will find that the reason why mobile phones have become the focus of people’s lives has become the focus of attention of the whole society. It is because of the rapid and rapid technological innovation that allows mobile phones to develop from feature phones to smartphones. To meet the evolving needs of users, but also bring more imagination. Now, glory will be like a mobile phone to do smart screens, use the continuous accumulation of innovative technology to accelerate the evolution of television, create a smart future era of television, and then promote the entire industry upgrade.

Fourth, openness and empowerment are key. Zhao Ming, the president of Glory who always emphasizes “openness, empowerment, and co-creation”, said that glory will enter the big screen field and will not turn it into a bloody sea. Instead, it will consider bringing value to the industry and using technology innovation to improve and enhance this. industry. In addition to becoming a new centre of the family, with the development of computing power, interactive capabilities, communication capabilities, information processing capabilities, and perceptual capabilities, there is still a huge imagination in the future application scenarios of smart screens.

China’s colour TV industry ushered in the magnitude of the smart screen in August, not turning the industry into a sea of ​​blood

With an open attitude, Zhao Ming also announced the “Yao Xing Plan”, which was specially developed for smart screen developers, to encourage and support outstanding developers and build a sound smart screen ecosystem.

From this point of view, the gesture of the smart screen is more open and diverse. In fact, behind the “Yao Xing Plan” to motivate and support outstanding developers, it emphasizes interaction, and it is in line with the innovative spirit of AI by attracting more external innovation elements and insights into the needs of improving the smart screen.

Empowering innovators and giving participants a bigger platform is the outward declaration of Wisdom Screen. In the future concept, once the developer’s product is successfully put on the smart screen application market, Huawei will not participate in the split, 100% profit-making developers. At the same time, smart screen application developers can participate in the selection of the “Yingxing Project” first, and obtain corresponding promotion resources according to the selection results.

Open empowerment shared win-win, and redefine industry boundaries with future TV. This is the core and future of smart screens.

[Blue Technology] Li Qiang

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