Sharp launched its 8K TV in the form of AQUOUS 8K in India. The Japanese TV manufacturing major has always been under the shadow. Even within Japan, the brand had global giants to compete within the TV industry, Sony and Panasonic respectively. On the global stage, apart from Sony and Panasonic, other players such as Samsung and LG were widely recognised. In the past decade or two, the South Korean tech giant duo has been ruling the white goods market as well as the consumer electronics especially the TV industry.
In the last 5 years or so, a new breed of TV manufacturers have emerged on the global stage and they are the Chinese brands such as TCL, Hisense, Skyworth, Xiaomi, etc. These companies have challenged the dominance of the existing market leaders. Amidst all these, Sharp has been mostly unnoticed for quite some years now. However, they are again trying to come to the front with new product offerings as well as newer marketing strategies.
The AQUOUS 8K is a stunning TV launched by Sharp with the following features:
- 8K LCD Panel– Ultra- definition panel 7,680 x 4,320 which is 16 times of Full HD.
- Android TV – Enjoy a variety of apps including videos, news and games.
- HDR (High Dynamic Range) – Flawless picture quality with wide colour range & high contrast.
- Eilex Prism – Richer sound from the centre of the screen
The price of the TV starts at ₹7,99,900 in India. Considering the technology involved in the device and features, the price is average and is placed somewhere in the middle among the market offerings. However, since the discussion regarding the price, we need to take into consideration the purchasability of the products as well. There are more popular brands in the market that are already offering similarly spec’d TVs. The price of the Sharp TVs are not cheap and the consumers who are willing to spend such amounts tend to opt the more reputed brands instead of Sharp. Similarly, there are consumers who want more affordable versions of similar TVs as compared to Sharp’s. There comes in the Brands such as TCL, who offers similar technology at a much lesser price. This places Sharp in a place where the purchasability becomes very less in any category.
Having said that, no one could deny the fact that Sharp makes some of the best displays in the world. The quality of the TVs is of superior quality by any standard. However, product placement seems not quite right. Although they have started taking successful elements of the business from other players. The most recognisable of them all is in its advertising segment in India. Sharp has signed star Indian Cricketer Rohit Sharma as their brand ambassador. This has garnered much popularity for the brand as sports marketing has reaped great rewards for TCL both in India and globally.