South Korean tech giant Samsung has partnered with Facebook to train brick-and-mortar stores in India with digital marketing techniques to help them grow their business digitally across social media platforms owned by Facebook. Samsung has partnered with Facebook to train retailers with digital marketing techniques. The tie-up will help smartphone retailers to increase sales. Facebook’s ad revenues might increase as more retailers take the online route.
With this program, Samsung and Facebook plan to boost sales of offline retailers who are witnessing a massive slump in businesses as buyers are afraid to step out of their homes.
Moreover, there has been an increased usage of digital platforms as a result of the ongoing lockdown. This can help local businesses increase their digital presence while also increasing their sales.
Vertical head of technology, telecom, automotive, and new business at Facebook India Prasanjeet Dutta Baruah said that the social media company is helping the businesses of retailers to adapt to the new normal. As part of this initiative, they have already trained over 800 retailers, according to a report by the Economic Times. The tech duo has also aligned more training sessions in the coming weeks.
In these modules, retailers are being trained on how to sell products while building their digital presence across Facebook platforms including Messenger, Instagram, and WhatsApp. Facebook is helping them create business pages and accounts on their platforms.
Mohandeep Singh, senior vice-president of mobile business at Samsung India, said that the partnership with Facebook is helping a large number of retail-partners go digital in a big way. “By leveraging Facebook training, our retail partners will be able to discover and target local consumers digitally,” Singh added.
He also noted that consumers will also benefit from the program as they can now access product information and purchase smartphones through social media pages of local retailers. Local stores can now send e-catalogs of available Samsung phones through social media platforms.
Buyers can place their orders via WhatsApp by connecting to retailers on WhatsApp Business application. Retailers can also facilitate home delivery of smartphones to ensure that the customers don’t have to step out of their homes.
In the last two months, smartphone sales have hit a new low as most of the retail outlets were closed while the government restricted e-commerce to deliver only essentials. As a result, companies like Samsung have witnessed a major drop in their revenues. However, this partnership with Facebook can increase the sales of their smartphones as retailers will now be selling their products online as well.