BusinessE-Commerce

Reliance to launch its e-commerce platform in Gujarat later in the year

Reliance Industries is one of India’s most celebrated companies The Indian conglomerate has touched upon every kind of business and is successful. The golden touch is what the company has and their strategies are better than most of the companies in the world. Mukesh Ambani, the richest man in Asia is the man he is because of such strategies. The timing of entering the business is on the spot every single time.

We can look at Jio, Reliance launched Jio at a time when Airtel, Vodafone, and Idea were running the show with extreme prices. Jio entered with a free policy, created disruption, gained market and now its revenue is more than that of Bharti Airtel’s mobile business. Reliance has a way of working which is very hard to replicate. The fact that it has all the money in the world gives the company the liberty to do the same.

Reliance is currently a step above everyone in the country. It can enter every business it wants and so it is. One of India’s largest companies is now going to enter the e-commerce platform. Reliance is going to launch its e-commerce platform and the timing of this cannot be more right. It is hitting the business when Amazon and Flipkart are going through a rough patch because of the new FDI policy. It has disrupted a well-established market before and it is aiming to do the same.

Mukesh Ambani revealed the plans for its e-commerce business while talking in Gujarat. He was at the Vibrant Gujarat Summit alongside India’s Prime Minister Narendra Modi. He said that his e-commerce platform will be launched in Gujarat first and will work towards making Gujarat the best digitally connected state in the country.

Apart from this, Reliance’s e-commerce platform will be enabled by partnering with 1.2 million small shopkeepers from the state. They will look to help the shopkeepers embark upon a new journey with their plans and help them expand their business. Reliance will sell smartphones, electronic appliances such as televisions, Air conditioners, refrigerators and many things in this category online. The company’s subsidiary Reliance Digital already sells these things and the electronics part of their e-commerce platform is going to be an extension of the same.

That said, it has plans for distribution of the products as well. There are around 5100 Jio outlets or point stores as they like to call it, across India. These 5100 stores are spread across 5000 cities in India and these are the store which Reliance will use as the delivery points. This will enable them to reach further into the country without making an effort of building delivery points as they already exist in the form of Jio stores.

That said, the villagers who are not so used to buy stuff online will be helped by these Jio store managers to buy products online. They will help all the consumers to do so and this will help Jio expand its business into the remotest part of the country.

This business model will go live in Gujarat in the month of April according to Managing Director, Mukesh Ambani said.

-Unmesh Phule

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