Netflix has created a market for itself. It has managed to build a market for itself and that has created a sort of controversy. Netflix was one of the first OTT platforms which managed to make content that was unique and got the audience on its toes. This made it popular and it was then copied by many but it has not just emerged out of the smoke, it was working towards it. Even the company did not see the popularity and love coming from the audience.
That being said, the company is loved by the audience as it is giving them lots of content to watch without going to the theatres and paying almost every other month for it. However, this has caused a lot of problems as the moviegoers have reduced and a lot of filmmakers have also complained about it. If it is not a blockbuster then people wait until the movie is on Netflix.
The fact that Netflix doesn’t give out the earnings of the original show, it makes it hard for the audience to understand if it is successful or not and people end up watching it anyway. There is an annual convention in Las Vegas where all the theatre owners meet. A lot of press asked questions only about Netflix and the OTT platforms taking over the reign but the owners and a lot of big personalities thought opposite of that.
There were opinions flying around that Netflix and theatres can co-exist. If anything Netflix has just helped the theatres grow as it has reincarnated the documentaries and people are ending in theatres to watch the same. However, some of the biggest filmmakers are against Netflix and its movies getting awards.
Steven Spielberg, a massive name in the movie industry has said that Netflix movies should not be nominated or eligible for the Academy Awards or as we know them as the Oscars. He is of the opinion that just a token release in the theatres for a week which is again for the qualification is not enough. They can be nominated for Emmy’s as shows but feature films are not where they should end up.
“Once you commit to a television format, you’re a TV movie. You certainly, if it’s a good show, deserve an Emmy, but not an Oscar. I don’t believe films that are just given token qualifications in a couple of theaters for less than a week should qualify for the Academy Award nomination,” Spielberg said while talking to ITV News.
This is a topic which will have no end as old-school filmmakers will make love the traditional cinema but the new age filmmakers have another platform to tell a story. It will take time for some of them to understand that at the end of the day it is all about telling a story, may it be on Netflix or in jam-packed theatre.