Myntra is one of the companies that is having a good time in India. The company is not yet affected by the new FDI policy is still offering deep discounts. There have been many changes at the helm but the popularity of Myntra has never been in doubt. It was troubled by the likes of Club Factory but has managed to pass the test with flying colors.
Ever since Walmart has taken over, there have been many changes in the company. Jabong and Myntra might appear to be two different platforms but they operate as one. Apart from this, there are hierarchy problems that needed sorting and Walmart have done the same. The two companies have been brought under Flipkart and they work under the Flipkart Fashion label. The company is looking to hit the right spots in the fashion industry with newer and better aspirations.
That being said, Myntra has introduced a feature which will be beneficial to customers as well as for the company. The feature is the no-return feature which might not feel like new because it has been around for a while but the discounts offered will be larger and better. Once the material is ticked to be non-returnable, then a discount will be offered to the consumer and this is because Myntra offers free returns.
This will increase the discount as well as decrease the number of returns. Generally, the return number is about 15 to 20 percent of orders placed. The discount will not be massive but around INR 50 to INR 60 depending on the order. That being said, Amar Nagaram, the head of Myntra talked about the same. He said that Myntra is constantly trying to improve. It is constantly trying to implement new things.
The customer experience is a huge part of e-commerce business and Amar Nagaram was talking about the same. He said that the experimenting will bring new ideas. Also, these ideas show that the business is maturing.
He told ET, “We are constantly innovating to enhance our customer experience while shopping on Myntra. As a part of this, we keep experimenting with new features from time to time and scale them based on performance and user adoption. An offer like this indicates that the business is maturing. Such a policy will encourage buyers in a positive way and (make them) place orders sensibly.”