E-Commerce

Myntra and Jabong to sell H&M products as the fashion brand joins hands with the duo

Myntra logo on the mobile phone

Myntra is one of the most used online fashion shops in India. Along with Jabong, Myntra has created a space for itself in this huge marketplace. There are competitors and there are some major competitors in the market but Myntra continues to slash prices and gain customers. Recently, there was a huge sale online which marked the second sale on fashion this year. Anyhow, the company offers a lot of discounts, although the current e-commerce policy is extremely harsh.

The Flipkart-based, Walmart-owned Myntra and Jabong have almost every fashion brand on their platform. There are a few exceptions but most of the brands present in India are available on the platforms barring a few. Out of those few, one of the biggest brands in the world has decided to partner with Myntra and Jabong. Swedish fashion brand, the second largest fashion retailer in the world, Hennes & Mauritz (H&M) have partnered with Myntra and Jabong to sell their products on the online platforms.

H&M already has its own online platform in the name hm.com, apart from this, the company has a huge physical presence in the country with some humongous stores across the metro cities. That said, the online presence will only improve the company’s sell in the country with Myntra and Jabong being great contenders.

Amar Nagaram, Head of Myntra and Jabong, said that the platforms are keen on bringing the latest trends of H&M to the country before anyone else.  “With this collaboration, we are focused on bringing the best of fashion across India and launching H&M’s latest trends,” he told ET about the same. The duo has around 15 million customers and H&M by just partnering with the platforms has to access to all these customers, which is not the case with its physical and online stores.

H&M has, however, confirmed that the brand will not stop its physical expansion and will also continue to grow the website. This is just another platform for more exposure as the customer base in India was getting saturated. This step will boom the sales when the Indian platforms start selling in a couple of months from now.

H&M’s online store is not a hit and the same goes for Zara. This is also one of the reasons why the company has turned to Myntra and Jabong. Satish Meena of Forrester talked about the same with ET. He said, “Customers are not going to independent websites and it’s a problem that exists across the board. Based on the data we collect, there’s not much traction for H&M’s online channel. Even Zara launched its online store around the same time, but it’s the same story with them.”

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