Motorola and Flipkart yesterday announced a strategic partnership. As a part of this partnership, Motorola will foray in the home appliances category by launching its smart home devices in India via Flipkart. Up until now, Motorola was offering its smart TVs and audio devices in India via Flipkart.
In a global-first for Motorola, the smart home appliances segment will include ‘truly smart’ washing machines, refrigerators, and air-conditioners said both companies in a joint press statement.
Flipkart and Motorola have been working closely for the past year to build the brand’s portfolio of consumer durable products in a market that is witnessing rapid technological adoption.
“With a journey spanning nearly 100 years of trailblazing innovation, Motorola has stood for many firsts and has always believed in delivering innovation that matters. Continuing this legacy, we are thrilled to announce our range of smart home appliances in India with Flipkart. With this truly smart and revolutionary range of refrigerators, washing machines, and air conditioners, we aim to deliver a wide range of transformative experiences for the Indian consumers,” said Prashanth Mani, Country Head and Managing Director, Motorola Mobility.
“Consumers are increasingly opting for a smarter lifestyle and with the upcoming range of top-of-line smart home appliances from Motorola, they will be able to transform their living space. Our strategic partnerships are built to offer the best and latest products to our consumers, and we are happy to have partnered with Motorola to boost their offerings, ahead of the festive season – a period all Indians eagerly look forward to,” said Dev Iyer, Vice President – Private Brands, Flipkart.
The e-commerce platform has a track record of using consumer feedback and insights to bring relevant product experiences for its growing customer base. The strategic partnership between the two companies is in line with Motorola’s vision of bringing innovative and premium offerings to its customers.
Additionally, Flipkart notes that apart from new smart home appliances, the e-commerce platform is further set to expand Motorola’s Smart TV range and the recently launched home audio range on its platform in the upcoming festive season. This could include new Motorola-branded TV/ home audio products during the Big Billion Days sale and Diwali sale.