India a rapidly growing economy and that is fuelled by the huge working population mostly in the major cities. These cities have supported a huge number of people for far too long. Now, the situation is changing, as space seems to be getting less for each person every passing day as more people are moving in. The migration of common people in search of jobs has greatly impacted numerous facets of these major cities from water resources to living spaces and from unbearable pollution to overcrowded roads.
Commute in a city is probably the biggest issue as of now for most of the Indian cities. Most of the major cities are significantly old and were developed during the era of British Raj in India. They were not developed to support over 10 million people and their vehicles. This has resulted in chocked up roads at every corner from the break of dawn until late at night.
The government has also started the construction of newer modes of public transport such as the Metro Train. Many Indian cities are now getting the metro, which first started in Kolkata in as early as 1984. The state transport corporations run their public bus services throughout the cities as well. However, these services still cannot fulfil the need of the millions of people in these megacities. Thus, people need to travel by available cab services.
The Indian cab-hailing sector is currently being ruled by Ola and Uber. The homegrown unicorn Ola is currently valued at a whopping $5.6 billion making it the second largest Unicorn in the country. They have started to seek new markets as well. They have recently made inroads into many newer markets and expanding their business worldwide. Uber, on the other hand, is a global player with its base in the US and operations in numerous regions of the world.
Other players have made efforts in the past to enter the Indian cab-hailing market but due to the might of the existing players, it was next to impossible to sustain for long. It was expected that until and unless an Indian tech giant enters the market, a disruption was not likely to happen. Who else would be better than one of the largest automakers as well as one of the major IT firms of India?
The Mahindra and Mahindra group emerged as a popular automaker in India after the TATAs and then they even entered the IT industry with Tech Mahindra.
Mahindra has launched its new ride-hailing services called Glyd in Mumbai. The move is to take on the existing players in the market. The fleet of Glyd consists of only electric vehicles. According to concerned authorities, the effort is not just to take on the Indian cab hailing market but also grow sustainably. Bringing more and more fossil fuel driven vehicles on the road is pushing the country towards an inhospitable future that does not show growth but illness and sluggishness all over. Electric vehicles are the cleaner version of traditional vehicles. Making electricity that runs these vehicles is much greener than burning fossil fuels. India is working on renewable energy sources and their conversion methods to create green energy.
Mahindra is the pioneer of the electric vehicles in India. They have launched numerous e-vehicle models in the country but they are not very popular as the range is still low compared to a traditional vehicle. On one hand, a fuel-driven car can go over 500 kilometres before refuelling. On the other hand, an e-vehicle in India can go up to max 150 kilometres before it needs charge again. Glyd will be having mainly e-Veritos made by Mahindra.
These cars have a range of 130 kilometres in one charge. This distance is pretty good for city rides. The services were flagged off in Mumbai and it seems that the working population there will be the prime beneficiaries of the service.
However, these services will cost the users 5-10% more as compared to Ola or Uber. The reason as justified by the company is that the features offered are premium than the competitors. Moreover, the charging costs every day costs more than the average fuel costs that the company needs to recover as well.
Considering the fact that a person needs to pay 110 Rupees for a ride with Glyd is not a lot as compared to 100 Rupees with other companies’ cabs. The difference is worth spending, as they will be getting to travel in a much cleaner and greener vehicle. Moreover, the facilities such as the Tablet for commuters’ entertainment and so on are a plus point as compared to the competitors.