“All we have to decide is what to do with the time that is given to us” – LOR
The movie franchise that earned billions of dollars and won 17 Oscars is back again to woo the viewers. Yes, you probably have guessed that right by now; it’s the Lord of the Rings Franchise. The movies are based on the works of J. R. R. Tolkien. Interestingly he is also the inspiration behind George R. R. Martin’s book series of Game of Thrones that is behind the super successful TV series by the same name.
Video games let the players live their imagination. The virtual world in the games can be a depiction of anything as proposed by the developers and the players take great interest in exploring these worlds.
On one hand, Lord of the Rings Trilogy has each earned almost $1 billion and it holds a special place in the heart of its millions of fans around the world. On the other hand, the gaming industry in itself has a separate fan base that goes crazy for the new and advanced titles released each year. Now, if you combine these two huge sectors of movies and games, the resulting new form of entertainment will bring in their respective fans and the chances of it becoming an overnight success rise significantly.
The computer gaming industry has already crossed the $100 billion mark and according to a CNBC report, the industry is growing at around 13% each year. The advent of engrossing titles each year adds thousands of new gamers from across the world. However, the collaboration between an immensely popular Hollywood movie franchise and a game developing company raises hope among the players.
Amazon’s involvement in the whole development process is a key factor along with the Hong Kong-based game developing company Leyou. According to a Financial Express report, the American retail giant is about to invest an undisclosed amount to produce a game that would expand Amazon’s horizon of the entertainment industry. The promotion of the game in China and Taiwan will be taken care of by Leyou whereas Amazon will be taking care of the promotion of the game in rest of the world.
Currently, Amazon is emerging as a contender to the dominant force in the OTT platform, Netflix. Amazon launched its prime services a couple of years back and it’s a combined service. The subscribers of Amazon’s Prime Membership enjoy faster and free delivery along with free music on Amazon Music and also get access to thousands of hours of digital content on the Amazon Prime Videos platform. In an attempt to expand its business, the company with the highest valuation currently is working on a TV series based on J. R.R. Tolkien’s works that will help Amazon attract even more viewers to its platform.
With an increase in data consumption all over the world, the OTT platforms and online games industry is looking at a bright future. India is the country with the highest data consumption rate in the world at the moment and it is also the country with the cheapest 4G data rates. The trends show fewer signs of change in the near future and thus the market is huge with over a billion users in the sub-continent.
Amazon, with its new free to play the online game have a great chance to allure the gamers and also attract new players to the gaming industry who were not interested till now but might just join due to their love and loyalty to the Lord of the Rings trilogy.