Shopping from home just became even more convenient for LG TV owners just in time for the holidays. LG Electronics USA announced recently the launch of the Shop Time app exclusively on LG Smart TVs. Shop Time lets you use your TV to make purchases directly from popular multiplatform video retailers QVC and HSN and several other at-home shopping channels. The app is available now via free download on all LG Smart TVs (2016-2020), including the LG OLED TV lineup, reaching households across the U.S.
The Shop Time app is an easy way to access your favorite video shopping channels and use your LG Magic Remote to navigate from your TV to complete purchases with retailer partners. Shop Time also makes the shopping process easier by letting you save items you’ve found, then complete your purchase when you’re ready. App users will also receive curated recommendations about other products you may be interested in.
The Shop Time app stands alongside other streaming platforms available on LG Smart TVs like Disney+, Netflix, Hulu, and Amazon Prime Video. For the Qurate Retail Group, creating the app allowed the company to connect with LG’s audience and explore the concept of purchasing through live streams using smart TVs.
QVC joins other companies in experimenting with shoppable content before and during the COVID-19 pandemic. In February 2019, the company rolled out a mobile app with shoppable content. Other companies, including TikTok, Google, Verishop, Instagram, and NBCUniversal, have experimented with shoppable content, too.
As is true for other retailers, the COVID-19 pandemic pushed QVC and HSN to rethink their operations for consumer and employee safety reasons.
Beginning today through November 30, new customers to HSN who download the Shop Time app, navigate to HSN.com and create a new account, will receive a digital coupon for $20 toward the purchase of at least $40 on HSN.com.
“We created the Shop Time app to make the digital shopping experience even easier and more convenient for LG Smart TV owners,” said Matthew Durgin, Senior Director North America Smart TV Partnerships for LG Electronics USA. “We are excited to have Qurate Retail Group, a leader in the video commerce industry, and their popular QVC and HSN networks on board as we begin this journey.”
“We’re excited to join LG as the lead retailers in exploring the combination of Livestream video with new purchasing options enabled by smart TVs,” said David Apostolico, SVP Platform Strategy, Development & Distribution for Qurate Retail Group. “Shop Time gives our customers more ways to buy what they want, when and where they want and allows us to reach a whole new audience of LG viewers.”