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Japanese White Goods Market Shows Promise Amidst A Collapse

White goods being transferred from a truck

White goods are on the surge with some fantastic revelations in the field of the devices. The fact that you can now communicate with your washing machine, mixer, and almost all other white goods is amazing. Internet of Things has been a revelation. There are devices which are perfecting the art of IoT and that is giving some competition to smartphones and tablets in terms of sales.

The patterns seen all around the world is bending towards the white goods while smartphones become less and less important. The stagnation of the smartphone market is something to talk about and all the developed countries are facing this smartphone stagnation problem which has given room for white goods market to grow like anything. This growth is seen in numbers and is seen all around the world.

As the world moves towards smart homes and smarter people living in it, white goods will have a fantastic market to worry about. And the fact that when there is a market to look forward to, the products become more and more innovated and developed. This is where everything becomes glorified and gold dusted.

The smartphone market has gone through this phase and now the white goods are going to do the same. That said, Japan is one of the countries which has seen a surge in the sales of the white goods market. The white goods market just skyrocketed there and there has been a surge year on year. The Japanese technical consumer good market increased by around 3.7 percent. The major appliances are the most performing category of the lot. The growth rate has been constantly increasing almost every year. The yearly growth has been around 4.1 percent which is higher than the year before that. The bestselling products are products offering higher storage or capacity, mostly more than 11 Kg.

In quarter 4 of 2018, the Japanese Technical Consumer Goods (TCG) sector explored itself and grew by 1.2 percent. The turnover was around $8.49 billion or JPY1 940 billion. The TV sector also grew and it continued to grow. This was due to the TV broadcasting going all digital which changed the entire scene of the TV market and turned into one of the biggest markets last year.

The small domestic appliances, according to GFK Temax, Japan, ended up in a negative result. The only appliance sector to perform was the hair styling products, which increased in price. In the telecommunication sector, smartphones and core wearable took the mantle into their own hands. The smartwatches sales increased and the market was saved as other such products and sectors collapsed. While all this happened, major changes took place in the Japanese home appliance market as people took to heavy washing machines and heavier air conditioners.

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  1. […] the White Electronics major in the Japanese market, has entered the difficult Japanese market with AQUA, a sub-brand of Haier. Haier and AQUA took the first step in Japan with their own brand […]

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