Apple is a company which works on itself and is not big on customer feedback. The company does not really care for what the customer wants, it believes in telling them that you should like certain things. There are a lot of things in the world which have been brought by Apple and the smartphone itself is a creation of Apple; on which everything else is based. Steve Jobs was a visionary once and he created devices which eased people and their workload.
However, Apple of today is based more on the user experience, it is mostly based on making the day to day life easy. The concept of the first iPhone remains at the core of every smartphone, however, it has evolved so much that most of the things are now becoming more and more data based. Everything is data, your data going to and fro from your iPhone. It is one of those things which kills us in many ways and not literally but quite enough.
Data has become the new oil and there is no one denying that. However, if your data is moved around with your own permission, then everything is hunky dory, no one needs to fret but if it is just passed on for no reason at all, then it is worrying. Android and Google were accused of this and they have paid a hefty $5 billion fine to the European Union. But Apple has not and there is a reason for it and there is a reason even they should.
Does your iPhone ever sleep?
The iPhone users need to pay attention, especially those who brag about their phones being safe. There are people who throw mantras such as ‘What happens on iPhones stays in the iPhones’, well, I have news for you my friend, Geoffrey Fowler, a Washington Post journalist, did a lot of research using his iPhone and results are horrific.
The iPhone is sharing phone location, personal data and a lot of other things to certain applications and companies. This is happening in the middle of the night when everyone is sleeping. The iPhone is working relentlessly to provide the location of the phone to companies and also intricate details without the user’s knowledge. Geoffrey wrote in his blog that his phone was sending reports to certain applications and he also mentioned the timings.
He wrote, “On a recent Monday night, a dozen marketing companies, research firms, and other personal data guzzlers got reports from my iPhone. At 11:43 pm, a company called Amplitude learned my phone number, email, and exact location. At 3:58 am, another called Appboy got a digital fingerprint of my phone. At 6:25 am, a tracker called Demdex received a way to identify my phone and sent back a list of other trackers to pair up with.”
There are companies like Microsoft, Nike, Spotify, and even IBM’s Weather Channel which seek the data of the user and iPhones do it in the background without us knowing it. There is a trend to this and it is quite impossible to know how everything works but the iPhone is not as safe as it is made to look. We all know how iCloud leaks have got everyone on their toes and this time it is not even the cloud, it is different and even more dangerous.
The trackers are a common thing on Google’s Android but iPhone is not far behind. This test of Geoffrey Fowler has revealed that his iPhones had over 54,000 trackers and most of them were in apps. This might be news to some people but it is surely one of the biggest concerns. It was a concern only for Android users but Apple is also having a similar trend.
Fowler wrote, “Your iPhone doesn’t feed data trackers only while you sleep. In a single week, I encountered over 5,400 trackers, mostly in apps, not including the incessant Yelp traffic. According to privacy firm Disconnect, which helped test my iPhone, those unwanted trackers would have spewed out 1.5 gigabytes of data over the span of a month. That’s half of an entire basic wireless service plan from AT&T.”