The e-commerce market is booming in India especially during the ongoing festive season. Last month the country celebrated Durga Puja and Dussehra, which are one of the largest festivals. However, a festival ever larger, which is celebrated nation-wide, is on its way – Diwali. The festival of Lights is the largest festival in India as it is celebrated by almost all the states irrespective of their belief system. In India, this is the time when the majority of the household purchase something for their house. Earlier, the shopping used to happen offline but with the advent of modern technologies such as smartphones, free internet and e-commerce websites, a significant amount of people prefer to shop online. There are numerous pros and cons of online shopping. However, the issue of fake products being sold on the websites is alarming as consumers spend huge amounts online.
According to the Hindu traditions, people are supposed to buy things for their houses during this festival. These things could range from simple kitchen utensils to large home appliances or even vehicles. The Indian businesses do their most business during this festive season. We have been following the Indian e-commerce market raining discounts and offers across all categories. However, reports suggest that shopping online might not be as pleasant as people believe.
LocalCircles is a community network and according to their recently carried out research, around 20-25% products sold online are fakes. The big players such as Amazon, Flipkart and Paytm Mall have been reported by the consumers to be selling fake products. The highest number of fake products have been reported in the cosmetic segment. It is extremely difficult to distinguish between real and fake cosmetics online. The demand is also high during the festivals. The vendors, in an attempt to fulfill the demand, carry out malicious practices such as selling fake products. This way the delivery is quick and the product margin increases too.
Amidst the trust issues that consumers are having with these e-commerce websites, one has to understand that the cases of electronics being fake on the e-commerce websites are very rare. The issue remains in the product segments, which are a little difficult to distinguish. There is no justification for the fake products being sold online. Consumers need to be cautious while purchasing online. They should research properly and compare the products and its reviews to get an idea of its quality being a genuine or a fake product.