India is set to get its first 5G phone as early as February. And it’s yet another Chinese company, iQOO, that’s entering the world’s fastest-growing smartphone market with a 5G smartphone in the premium segment, aiming to sell one million units in 2020 through the online channel initially.
iQOO – a new smartphone brand from China – is set to enter the Indian market with the launch of its 5G phone next month, and will compete in the burgeoning premium category. iQOO is a sub-brand of Vivo in China but will operate in India as a separate entity. With this, the BBK Group now has five brands — OnePlus, Vivo, OPPO, Realme and iQOO in India. iQOO was launched in China last year and we sold 200,000 devices in four hours.
“We have very bold plans for India. Our first device, which will be launched next month, will feature Qualcomm Snapdragon 865 chipset, is 5G-enabled and has a new battery technology. The device will be the best-in-class premium segment and will be competitively priced,” iQOO India Director-Marketing Gagan Arora told PTI.
He added that the company aims to sell about one million devices over the next one year.
“We see extreme potential in the premium segment smartphone market in India and have deep-dived to understand the gap that the consumers face in this segment. We understand very closely that there is an increasing demand for performance delivery devices and smooth smartphone experience,” he said.
According to Tarun Pathak, associate director at Counterpoint Technology Market Research, iQOO’s 5G device will help it overcome entry barriers. “A lot of Chinese brands are using 5G to enter new markets globally and iQOO is doing the same by bringing a major technology disruption instead of just specifications and features like processor, camera and display,” he said.
Handset companies plan to start selling 5G phones in India in the first half of 2020, with some devices likely to be available in the first quarter, even as the government prepares to auction 5G spectrum in India in the April-June quarter.