The city of Berlin is all set to host IFA 2019, otherwise known as the Internationale Funkausstellung. IFA, which will kick later this week, is Europe’s premier consumer tech tradeshow. It’s a massive showcase for companies to show off their latest products in front of international media and a multitude of tech journalists and enthusiasts. Popular names like Amazon, Samsung, Electrolux, LG, Lenovo, and Qualcomm will be front and centre at IFA, contributing to the carnival-like atmosphere in Berlin. IFA is open to the general public, which makes the mood more festive.
As you can expect, IFA provides a highly productive ground for tech multinationals to showcase their latest gadgets and gizmos to the world. This year is no different. While certain companies can’t resist heavily teasing or outright pre-announcing the products they’ll be showing at the conference, others are holding their cards close to their chests. So while we know that the likes of Sony, Huawei, HMD, and Samsung are all holding press conferences at IFA, the only details we have about what they might be prepared to announce come from unofficial leaks, rumours, and any educated guesses.
Here is our take on what you can expect from the leading brands in this year’s tech extravaganza:
Samsung: The world’s leading smartphone maker, will exhibit the Galaxy Fold at IFA. The Galaxy Fold features a 7.3-inch display, which folds into a compact device with a separate 4.6-inch cover display. With six lenses – three in the back, two on the inside and one on the cover, the new smartphone enhances multitasking experiences on 5G networks. Galaxy Fold is expected to hit the shelves in South Korea on September 6, according to industry officials.
TCL is betting big on IFA, it seems. According to various tipsters, the Chinese manufacturer is preparing to showcase a slew of new tech at the event, including a foldable smartphone and a mini-LED TV. It is also expected that the company will premiere a new wearable device that brings a 100-inch cinematic viewing experience to a device the size of sunglasses.
Sony: Not much is known about Sony’s plans at the coming IFA. It has announced everything from headphones to smartphones in the past. At IFA 2019, we should see a new phone, presumed to be the Xperia 2, and a new 4K TV, or maybe even a new version of the 1000X.
LG: It will exhibit large-size OLED models and its innovative rollable TV, which has drawn much attention since its debut earlier this year. It’s a 65-inch rollable OLED TV, which can appear and disappear from a base unit with a click of remote control.
Huawei: It has successfully maintained secrecy around its intentions at IFA 2019. Moreover, it has started sending out invitations to an event it’s holding in Munich on September 19, where it will announce the Huawei Mate 30 and Huawei Mate 30 Pro, but one thing is for certain: It will still have a huge presence at IFA. Some have said it will launch the Kirin 990, while others think we could see a 5G TV.
In addition to these big brands, a selection of the manufacturers like Lenovo, Philips, Sennheiser, Qualcomm, and Yamaha have events of their own scheduled to showcase their latest innovations, as do several other brands, and ReviewTech will try its best to keep you updated with the latest IFA 2019 news.