Huawei became the world’s largest smartphone maker in April this year. According to Counterpoint, the company has benefitted from lack of sales action for Samsung in many of its markets. Whereas Huawei was able to operate with the sales in China which had recovered quickly from the pandemic.
The Chinese company is said to have captured a market share of 19 percent for a short period in April, thanks to the coronavirus lockdown that had impacted the sales of other smartphone vendors. The growth of Huawei was, however, existed for a brief time as Samsung’s market share improved eventually.
Citing its Monthly Market Pulse, Counterpoint Research stated that Samsung’s global share in the smartphone market dropped to 17 percent in April while Huawei saw the growth in its market share. “This was almost entirely due to the way in which the COVID-19 pandemic hit the world’s smartphone markets; China was rebounding in April with sales getting back towards normal,” said Peter Richardson, VP of Research, Counterpoint Research.
“Meanwhile, markets where Samsung is strong such as India, Europe, and the USA were massively impacted, with some almost coming to a complete standstill. We do not expect Huawei’s position to be sustained.”
According to Counterpoint’s Monthly Market Pulse report, the China market contributed 76 percent to the total shipments of Huawei in April. The global handset sell-through, however, dropped 25 percent compared to March as there were close to zero sales in countries including India and Europe due to strict lockdown restrictions. US sales also continued to decline, though markets such as China saw some stabilization.
A report by International Data Corporation (IDC) in May showed that Huawei retained leadership in China with a market share of 42.6 percent, followed by Vivo at 18.1 percent and Oppo at 17.8 percent. Early price promotions of the Huawei Mate 30 and Huawei P30 series, as well as the price cuts of the Honor V30 and Honor 9X series, helped the company continue its top position in the local market, the analyst firm noted in the report.
Huawei Mate 40 launch expected
The company is going to launch its new Mate series smartphones in October this year. It is expecting to sell more than 8 million units of this device. The new series, which is likely to release under the name of Huawei Mate 40, will probably take the success of Huawei cameras to another level.
Last year, Huawei introduced the Mate 30 series, which houses a camera module with very good features. The Mate 30 Pro, the most expensive model in the Mate 30 series, had an ultra-wide camera of 40-megapixel, a primary sensor of 40-megapixel, an 8-megapixel telephoto lens, and a 3D depth sensor.