On April 15th, Hisense held the 2019 Spring Show in Beijing and successively launched Super picture quality TV U8, improved OLED TV A8, unbeatable AI search abilities and online-only VIDAA TV. The three new products have the highest technology in the industry and the most complete. Ren Jialun is the new recommendation director of Hisense TV who makes the weak TV market vibrate and opens the extraordinary spring of Chinese TV in 2019.
Hisense U8: The world’s thinnest bezel TV redefines the full screen
It is understood that Hisense launched the U8 series of super high-definition TV new products, for the first time, the TV’s bezels area is the world’s thinnest 3.5mm, the screen ratio is as high as 98.74%, so that the effective display area of the TV is greatly expanded, redefining the full screen design standards. There is an area around the TV screen that cannot display images. This black area is the bezel area. The bezel area of the ordinary TV is 9mm. The Hisense U8 TV will make the bezel area only 1/3 of ordinary TVs. The zero-frame, full-view U8 also wins the Guinness Certificate of ‘the thinnest bezel TV on the edge of the screen’ with an innovative breakthrough in the full-screen process.
“Hisense’s new release of U7 will provide young people with a cool design to open a new way of TV, small gathering map, is still the first in the industry”, Hisense’s AI engineer Gauss too introduced, Hisense U7 TV new products based on image recognition and big data. The small collection map created by technology can achieve 0.1 second image recognition, 13 life scene recognition, 95% mainstream star recognition and 99% product identification through the remote control map search key, which opens a new era of TV image interaction. This is the most advanced TV AI application available.
According to reports, Hisense U7 TV is the first frame-by-frame processing level AI audio and video quality tune TV, which can automatically adjust the sound quality of the full-time full scene quality of the environment, film type and picture content. In addition to the most basic voice outbound programs, Hisense U7 also has built-in 84 life scene services, such as querying real-time weather conditions, air quality, etc., as well as children’s education, games, shopping and other functions, including Cantonese, Shanghainese and Taiwanese. The six dialects, etc., allow the elderly who do not speak Mandarin to operate freely.
Hisense U7 products have been star products for many years. The U7A series TVs released in 2018 topped the list of Yikang’s best-selling charts. In the 14th week of the past 2019, the three size segments of the U7A series occupied the best sellers. The market continues to be hot.
In this new product show, Hisense officially announced its new OLED TV A8 debut, 3.7mm ultra-thin body, no border full screen, spontaneous sound. The “protagonist face” Hisense A8 debut is amazing. The field, “three-year repair” and the killer price as low as 10,999 RMB is even more shocking to the industry.
Brightness degradation, screen colour leaks and image hanging has always been the three hurdles that lie in front of OLED TVs. As a better OLED, Hisense A8 TV has made three major technological breakthroughs – six-fold residual image protection technology, dark pixel details and colour precision design, removing the pain points for OLED TV. This has improved the OLED TV performance in terms of clarity and smoothness of moving images. It delivers perfect picture quality and achieves an extraordinary experience of ‘seeing the beauty without leaving a shadow.
In the spring show, Wang Wei, general manager of Hisense Electric Marketing Co., said that in 2019, Hisense would restart the VIDAA sub-brand program to provide users with better choices along with the Hisense brand. Hisense brand is positioned as the first brand of high-end TV in China, focusing on high-end large-screen products such as laser TV, ULED, OLED, etc., leading the upgrade of large-screen consumption. The VIDAA brand is available on e-commerce platforms, providing young people with trend-setting design and excellent quality, TV, audio and related trendy products.
According to the survey, people born after the 90s, who will become the main force in the consumer market focus on product design during purchase, followed by brand effect and product quality. Low-cost and low-quality competition runs counter to the demand of young people. Over the past few years, Internet TV brands that have staged price wars have repeatedly fallen into the slag of low quality. Hisense believes that young people deserve better products and provide young people with one-step choices instead of cutting into the young market at low prices. Voice remote control, smart home control, mobile screen projection function, one-click map search, these smart keywords for young people are included in the upcoming VIDAA products. In the spring new show, Hisense also revealed that it will launch its first social TV S7.