Google to Buy Analytics Startup ‘Looker’

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Google announced recently that it was buying data analytics startup Looker in a move aimed to extend and improve its solutions for its cloud customers. Google Cloud chief Thomas Kurian made it clear that the company will continue to support an open approach to its latest purchase. The company bought it for $2.6 billion, in an all-cash transaction.

Google has been poor and also struggling to sell technology services to businesses. While the company has offered very good services in email, word processing tools, and other workplace software, it has struggled to take market share from bigger enterprise companies. Google Cloud’ s main competitors are Amazon’s AWS and Microsoft’s Azure, who provide large-scale data management to its clients and helps them get inside view through real-time streaming.

According to a report in France24, Google Cloud chief Thomas Kurian, said”The addition of Looker to Google Cloud will help us offer customers a more complete analytics solution from ingesting data to visualizing results and integrating data and insights into their daily workflows,”  Thomas Kurien earlier this year joined the company to establish Google’s cloud unit as a strong rival against larger cloud computing companies like Amazon and Microsoft “The combination provides an end-to-end analytics platform to connect, collect, analyze and visualize data across Google Cloud, Azure, AWS, on-premises databases, and ISV applications,” Kurian explained at a media event. He also clarified that “We’re not buying any data along with this transaction. So it does not introduce any concentration risk in terms of concentrating data. Secondly, there are a large number of analytic tools in the market. So by just acquiring Looker, we’re not further concentrating the market in any sense. And lastly, all the other cloud players also have their own analytic tools. So it represents a further strengthening of our competitive position relative to the other players in the market,” as stated on Techcrunch.

Looker CEO Frank Bien cleared the concerns that the company will not be moving away from cloud and database support “For customers and partners, it’s important to know that today’s announcement solidifies ours as well as Google Cloud’s commitment to multi-cloud. Looker customers can expect continuing support of all cloud databases like Amazon Redshift, Azure SQL, Snowflake, Oracle, Microsoft SQL Server, Teradata and more,” Bien wrote in the blog post where he announced the deal.

Google is buying this firm at a time when US regulators are investigating big companies like Apple, Amazon, and Facebook for potential antitrust violations. It will be interesting to see whether this collaboration works and Google will finally be able to succeed in data management and sell technology and services.

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