General Data Protection Regulation is a law which was recently instilled by the European Union for their people. This law is basically to unify the laws of Data Protection. Every country is having their own data protection laws nowadays and so the EU took a sensible step of having one law for every country under EU. That law is called GDPR.
To explain GDPR in short we would just have to say that it is a law which gives the control of data to the users. The users will decide where their data will go and if it will go or not. Apart from this, it is also a law which protects the data and helps in the localization of the same. It also protects users from applications or companies asking for excessive information which is not required at all. The misuse of the data is also what this law looks after. It puts to the people doing so to the sword.
That said, Google is the first company to be found guilty under this law. It has been scrutinized and fined a hefty price for their actions. Google is facing a tough time in EU as it is already in a fight with the EU’s decision over compulsory monetizing of its free applications like Gmail, Google Maps and many more. The decision has frozen the monopoly Google had created amongst Android users by giving out free applications to all of them using Android.
However, Google is not fined for any of those things. It is rather fined for multiple things. Lack of transparency, inadequate information, and lack of consent before using their feature of ad personalization are some of the things they have been fined a mega fee of $57 million. The US-based tech giant is still trying to comprehend the decision as their company is the first casualty under the GDPR law.
Google came out with a rather diplomatic statement. Their spokesperson in a statement said, “People expect high standards of transparency and control from us. We’re deeply committed to meeting those expectations and the consent requirements of the GDPR.”
According to CNIL (National Data Protection Commission, Google has complicated the whole process preferences for users to understand. That is also what the EU was complaining about.
CNIL also studied that to find the necessary information regarding ad personalization, Google has shipped the information into several different documents. The information we want can only be availed after a tedious 5-6 steps. The procession operations are massive and users cannot wrap their heads around the same because the services offered are also massive.
Google’s pale response aptly translates their relation with the European Union. This fight is going to be absorbing for both the sides but currently, Google is supposed to pay the hefty fine and them have nowhere else to look.