Facebook is going through a tumultuous time right now. It is facing scandal after scandal and is finding it hard to hold its shape. The Cambridge Analytica scandal led to a huge revelation of other scandals and people are now very aware of what data breach is. This has caused a lot of countries to add regulations about data breaches and everything else regarding that. Facebook is also having a tough time in India as the Indian government has asked for the tax the company has been evading all this time.
Amidst all the mayhem and a whirlpool of scandals, Mark Zuckerberg is trying to keep the company’s chin up. The chief executive has managed to create a monopoly in the social media space by buying its competitors. It bought WhatsApp and Instagram, two of the most used applications currently. Instagram’s growth is another story in itself as it is gaining popularity and might just overshadow Facebook in the coming years.
However, Zuckerberg has everything in control when it comes to competition. He had bought Instagram and WhatsApp not so long ago. The Facebook chief had managed to convince the founders of the famous applications by promising them total freedom. However, that promise seemed to have faded as the popularity of the applications grew. Instagram and WhatsApp have already shown growth in tremendous numbers.
This made Zuckerberg think twice and now he has gained control over every application. Founders of Instagram Kevin Systrom and Mike Krieger left Facebook over disagreements with Zuckerberg. This happened in the fall of last year. WhatsApp founders, Jan Koum and Brian Acton also took the door when Zuckerberg revealed his plans for the messaging app.
Zuckerberg had introduced the idea of integrating Facebook Messenger, Instagram, and WhatsApp. The idea did not go down well with the founders of the respective applications and they left. Now that they have left, Instagram, Messenger, and WhatsApp are all under one umbrella and one leader; Mark Zuckerberg. He can literally do whatever he wants to with the applications and he might just integrate all the three. This is to bring a billion users of all the three applications under one roof.
Zuckerberg wants all of its users to concentrate on only these three applications so that the users don’t leave the ecosystem he has created. This might just end all the hope for rival messaging applications and create a monopoly. Apart from that, this might also increase the scope for advertisement and the money earned will have no bounds.
Also, from a user’s point of view, a Facebook user can send an encrypted message to a WhatsApp user. This might be liberating as you could have just one that three application and can talk to all the users across all the applications. At this moment, this is not possible because all the three applications are different and have separate databases.
Also, end-to-end encryption is something the company wants to work on. It will provide it to every user and that user will be able to encrypt its chat. By encrypting your chats, no one will be able to see them except for the people involved in the chat.
If this integration goes through, Apple and Google have a steep task at their hands. Their messaging services might just face some serious competition which will be hard to comprehend. This is also the reason why Facebook is keen on integrating the apps which are under its umbrella.