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Facebook Expands Access To Rights Manager, Brings New Content Moderation Policy


Facebook has announced to expand access to Rights Manager to help more creators — who have a large or growing catalog of content –better control when, how, and where they share content across Facebook and Instagram. It means that Page admins can now submit images and videos for rights protection, expanding the reach of the feature and more creators can issue takedown requests over re-uploaded videos and images on Facebook and Instagram which are owned by them.

“Page admins can submit an application for the content they’ve created and want to protect,” said Jeniece Primus, Product Manager at Facebook. The company also announced to give more creators the ability to collect ad earnings from matched Rights Manager content and offering in-stream ads in more countries.

“Within Rights Manager, we’ve improved our Collect Ad Earnings tool and are expanding availability, which means that more creators will be able to collect ad earnings from matching videos that include in-stream ads,” Facebook said in a statement on Monday.

The company has added a new filter view for spotting monetizable matches, better guidance for how to capture monetization opportunities, exportable revenue reports, and the ability to collect ad earnings while placing an ownership link on the matched video.

“Additionally, the new in-stream ads toggle in the Creator Studio app enables easy management from mobile devices,” Facebook informed. The social network also launched new video insights to help rights holders quantify and optimize their protection activities, and leverage fan-driven distribution as a key part of their business intelligence. “We’ve expanded In-stream ads to Egypt, Iraq, Morocco, and Turkey, adding to the 45 countries where the in-steam program is already available”.

In addition to the new changes, Facebook says it is improving the way it moderates content on its platform by using artificial intelligence (AI). The social networking giant, which has a content review team of around 15,000 reviewers who review content in over 50 timezones, receives a significant amount of user reports on objectionable content on an active basis. However, as reviewing those reports is vital to building an effective social network, Facebook is now deploying machine learning. This helps to prioritize reported content. Facebook is also boosting copyright protection by allowing page admins to submit copyright requests.

Content moderation is a must for a massive platform like Facebook. But with thousands and millions of users posting content simultaneously, it is not an easy task to filter out something that is not harmful or objectionable at first glance. The growth of hate speech and violent posts on social media is also making it difficult for human reviewers to put a stop to all inappropriate content. Thus, Facebook wants to use its AI and machine learning skills to speed up the filtering process.

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