Technology

Asus Zenfone 6, the company’s latest flagship is also a marvellous approach

Asus Zenfone 6

Asus has launched its newest flagship smartphone, the Zenfone 6 with a rotating 48 megapixels camera that allows for extremely beautiful and crisp selfies.

Users’ call answered

Many people might’ve had a query in their head once in some situation, “What if my phone’s selfie camera would be the same as rear one? Why is selfie given a bit less priority?”

To all those who wished for a better selfie camera and had the above question in their mind, Asus has answered your call.

The Taiwan based electronics giant, Asus has been in the scene for a long time especially with their laptops. However, their smartphone game is on at the moment. After a boring and an exact clone of iPhone (Zenphone 5), Asus is back with something new and innovative in their flagship model, the Zenfone 6.

 

Perfect for Social Media Enthusiasts

Source: Unsplash

If you are a person who loves clicking selfies, are a professional Instagrammer, snapchatter or even a vlogger who shoots videos with smartphones, then Zenfone 6 is the right choice for you.

You can click yourself with cameras powered by a 48-megapixel Sony IMX586 sensor camera along with an additional 13-megapixel shooter. Photos or videos can be shot both at the front and at the rear with the same camera setup. This makes the setup really cool and of high quality as well.

ASUS is a leading company driven by innovation and commitment to quality. Asus proved whatever they have written on their website with the launch of the amazing Zenphone 6, but it’s not only about the camera we can talk about.

The phone comes with a massive 5000mAh battery with quick Charge 4.0. The ZenFone 6 has a 6.4-inch full HD+ display with an IPS LCD screen with absolutely no notch, thin bezels, and a curved corner. The ZenFone 6 is powered by the Qualcomm Snapdragon 855 processor, which is a flagship processor that can found on the higher end models such as the Samsung Galaxy S 10 or the recently launched OnePLus 7 Pro.

The phone will ship in three variants with either 6GB or 8GB RAM and offering 64GB, 128GB or 256GB storage options. While the phone uses UFS 2.1 storage, it runs on new ZenUI 6 which is based on Android 9 Pie.

The ZenFone 6 is one of the few flagship phones this year to retain the 3.5mm headphone jack, cheers to the company to keep it there when the norm is becoming to remove it from wherever possible. Moreover, two SIM cards and a micro SD card can be used at the same time, thanks to its triple card slot. This is really huge in the era of hybrid card slots. It’s a great thing to keep some old but important features while innovating.

It has another unique feature, a Smart Key, which can be sued to trigger Google Assistant which can be customized according to comfort while Users can also tweak it to launch apps. Still, the phone’s highlight is the camera.

The dual rear cameras flip around to act as the front camera. The camera module houses an earpiece, various sensors, and the two cameras. The Flip Camera offers free angle control with a minimum angle variation of 2 degrees. The module is made out of Liquid Metal to provide its additional strength. Additionally, the module will be retracted automatically if it detects a drop.

 

The Zenfone 6 will be available in two colour variants – Twilight Silver and Midnight Black. The base version costs Euro 499 (approximately Rs 39,000) and comes with 6GB RAM and 64GB storage. The second variant comes with 6GB RAM and 128GB storage, which is priced at Euro 559 (approximately Rs 44,000). The top-end variant gets 8GB RAM and 256GB storage comes for Euro 599 (approximately Rs 47,000). As of now, Asus hasn’t confirmed the Indian launch dates but the phone will definitely come to the Indian market as per reports. The phone has come into the OnePlus’s price range in India with some good innovation and creativity and almost the same features.

Some cons of the phone also need to be highlighted. The phone is one with a huge moving part and we all know that they are generally not good for the device’s durability. Although the phone feels quite well built, the moving parts can be a problem in future. The moving part also means that there won’t be a full cover for the phone adding to the issue of durability. The price of the phone is totally justified keeping in mind the quality and features it is offering. However, it needs to be considered that the price is way more than the entry-level OnePlus and its in the range of the Google Pixel 3A and OnePlus 7 Pro. This makes the price a bit too much for a person to spend on a new entrant like Asus in the premium smartphone segment.

The Indian market has always been a fairly price sensitive one and it has been difficult for the brands to sell a very highly attractive but less value for money product. Brands such as Apple and Samsung have been able to sell a lot of their high-end devices in the country because of the huge population. If one sees the ratio of the budget versus the high-end device, it will be a heaven and earth comparison.

If a user is spending so much on a brand that is not popular as a premium brand then it will be difficult for the brand to sell its products in the brand-conscious higher-income Indian consumers market. It will be interesting to watch. Now that’s a way to start a new flagship line and Asus should continue with more good devices if they want to stand as an elite phone category in India.

-Samarth Joshi

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