Android 10 is around the corner and its not a Dessert anymore

The much anticipated Android Upgrade is here, although with a slight change. Over the year Google created a naming frenzy around its Android upgrades, the dessert naming scheme was one of the best-loved legacies from Google. Every time the company got ready to release a new version of the mobile operating system, speculation would mount about which sweet foodstuff the company would ultimately select.
The designations followed in alphabetical order starting from, Alpha and Beta, for the first two versions. However, it got a dessert flavour to it with its third version which was titled Cupcake, followed by Donut, and so on.
Following the pattern, the name of the new version would have started with Q. But Google said it had ditched the naming scheme because it made it difficult for consumers to know which version of the OS was the latest. The next version of the Android operating system (OS) will not be named after a dessert or sweet treat, ending a tradition that started in 2009.
The new edition, which will be released later this year, will be called Android 10.
Preceding versions of the mobile operating system have been nicknamed Nougat, Oreo, and Pie respectively.
Making this announcement via Google blog, titled “Android Q is Android 10”, Sameer Samat, VP of Product Management, Android, gave further insights regarding the deliberations which went into this latest development.
“This naming tradition has become a fun part of the release each year externally, too. But we’ve heard feedback over the years that the names weren’t always understood by everyone in the global community” he writes.
“For example, L and R are not distinguishable when spoken in some languages. So when some people heard us say Android Lollipop out loud, it wasn’t intuitively clear that it referred to the version after KitKat. It’s even harder for new Android users, who are unfamiliar with the naming convention, to understand if their phone is running the latest version. We also know that pies are not a dessert in some places, and that marshmallow, while delicious, are not a popular treat in many parts of the world.” it said.
Google will also update its logo for the latest release of Android to give it a “more modern, accessible look”.
Only the top half of the Android robot’s head will now appear, with the colour of the logo changing from green to black to make it easier to see for people with visual impairments.
“We’ll officially start using the updated logo in the coming weeks with the final release of Android 10,” said Mr. Samat.
Name changes and logo modifications are indeed very minor changes, but it’s a slight attempt to rebrand Android itself. We have learned from the experience of companies like Nokia and Blackberry, that even the best of the brand in the tech world has lost its way because of a certain resistance to these minor changes. The technological world has expanded beyond anyone’s expectation and with thousands of companies springing out every year, it’s difficult to be relevant for a longer time. Thus it imperative for companies to make these subtle changes to maintain that attachment with its customer base.

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