Amazon Gearing Up for the Upcoming Festive Season

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Amazon India has expanded its range in the furniture category to over 1.6 lakh products, especially from small and medium businesses, ahead of the festive season. Amazon, which has pumped in billions of dollars into its Indian operations over the last few years, said it has seen its furniture business in the country grow by over 120 percent over the last year

“Customers typically look to upgrade their homes in the festive season. We have added more than 60,000 products this year to offer the largest selection of furniture,” Amazon India Director – Large Appliances and Furniture Suchit Subhas told PTI.

He added that around 25 percent of the company’s furniture buyers use finance schemes like no-cost EMI. Over 65 percent of its sales come from customers beyond the metros from cities such as Nasik, Raipur, Vellore, Udupi, Kota, Kollam, and Palakkad.

Interestingly, Amazon’s arch business rival Flipkart recently revamped its furniture offerings with a FurniSure offline experience store.  While Amazon has not ventured into the offline territory just yet, it’s interesting that furniture is the next battleground for e-commerce giants, right in time for the festive season, which has taken a bigger scale this year.

Catching on to the race, on Thursday last week, Amazon had decided to set up physical kiosks stores in large offices and institutions to act as pick up spot for delivery. It also launched a Hindi interface for its website’s customer services to make the post-ordering experience seamless for customers comfortable with Hindi.

Amazon’s seasonal sale for India the Great Indian Festival has a major impact on Amazon’s yearly earnings. And this time, the company has been planning to go all out in the hope to lure in more customers. Even though it hasn’t announced the dates yet, it is expected to begin at the end of this month.

While the company hasn’t announced the dates of its festive sales, it is likely to kick off in the last week of September. Rival Flipkart has announced that it will host its flagship event ‘The Big Billion Days’ from Sept. 29 to Oct. 4.

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