The 2019 brand night with the theme of “Exploring Freshness” kicked off on the shore of Fuxian Lake in Yunnan, China. General Manager of the US Refrigerator Division, General Manager of the domestic refrigerator marketing company, Wang Chao, Midea Refrigerator Global Discovery Officer Chen Kun, famous fashion designer Wang Yutao, Jiangsu Satellite TV famous host Li Hao Guo Xiaomin. People from other industries such as literature, art and media circles who were more than a thousand in numbers came for the home appliance industry’s event and participated in the opening of the cross-industry starry night.
At the press conference, the world’s first refrigerator with the capability of cleaning the pesticides from fruits and vegetables – the Midea fruit net series was officially released. The microcrystalline series was first released as a whole family and the net flavor series was synchronized with the national premiere. Midea’s refrigerators use intelligent preservation, minimalist design and ingredients to process the DNA of the three major products, breaking through the inherent framework and technology boundaries of the refrigerator industry, and gradually establishing a new paradigm for user-oriented refrigerators.
Beautiful refrigerators play cross-industry at the 2019 brand night
The refrigerator can also play cross-industry? The beauty of the refrigerator 2019 brand night from the careful site selection to the red carpet ceremony, covering the fashion industry, the food industry, the literature, the music industry, the science and technology industry, the home appliance industry and others had nearly 100 guests, one by one, all reflect this beauty. The refrigerator is ingenious.
Starry Night on the shore of Fuxian Lake
At the press conference, the well-known host of Jiangsu Satellite TV, Li Hao, and his wife, Guo Xiaomin, had a tacit partner. With the melodious piano sound and ethereal nursery rhymes, the beautiful refrigerator was elegantly presented in a brave era.
(Opening the beautiful refrigerator in the 2019 brand night in the melodious sound of the lake and the ethereal nursery rhymes)
Hand in hand with ‘Times Fresh Walker’ and internationally renowned high-end designer Wang Yutao, Midea will showcase the minimalist design aesthetics of the microcrystalline refrigerator series. Where does the inspiration for minimalist design come from? Wang Yutao said at the scene that the inspiration does not come out of thin air, but from the observation of life. The accidental encounter with the beautiful micro-crystal star ash series inspired a minimalist design inspiration in fashion, and the design of a star-themed theme dress, with a quiet blue sky, perfectly interprets its minimalism, rationality, Calm, introverted minimalist aesthetics.
(Internationally renowned high-end clothing custom designer Wang Yutao talks about the inspiration of the design of the micro-crystal star ash from the United States)
Matte gray frosted glass, natural rare mineral grinding primer, with 0.05mm fine brushed panel, on stage, the beautiful lineup of the beautiful refrigerator micro-crystal family, highlighting its aesthetics, ultimate craftsmanship and minimalist design Unique expression.
World’s first refrigerator with the capability of cleaning the pesticides from fruits and vegetables redefined technology
At the press conference, the general manager of the Midea’s refrigerator business unit, Berlin, took the lead in opening the journey of ‘Exploring Freshness’. Introduction to Berlin During the period from 2018 to 2019, Midea’s refrigerators conducted in-depth research on the elites of first- and second-tier cities and found that consumption upgrades have turned the need for pesticides into just-needs. The Midea refrigerator has continuously tracked the user database of 50,000 geek families through 52 user research engineers, and updated the research on user pain points and trends in real time to 160 leading technical engineers focused on the fields of intelligent preservation, food processing, food safety and other fields. The breakthrough of technology has promoted the world premiere of Midea’s fruit net series with the core of deep space ultraviolet light and fruit and vegetable purification technology. Through the deep direct ultraviolet light, the pesticide molecular chain is interrupted by a large area, and the light energy ions formed by the action of deep ultraviolet light and air, 360° no dead angle penetrates into the food gap, completely degrading and destroying the pesticide molecules.
The beautiful fruit net series did a live demonstration. The Midea refrigerator fruit and vegetable purification experiment was successfully verified by dozens of scientific experts from various fields and nearly 200 authoritative media witnessed by well-known testing institutions SGS physical and chemical laboratory researchers. Field experiments show that the beauty removal rate of the fruit refrigerator in the 11 minutes exceeded 90%, successfully created the refrigerator for the industry and technology of fruits and vegetables in addition to pesticides, redefining the refrigerator, and proposed a new solution for fruit and vegetable pesticides. From the field to the table, the beautiful refrigerator breaks through the traditional preservation function of the traditional refrigerator. Based on the processing of ingredients, it participates in the interaction of the daily life of the user in an all-round way, and delivers a healthier and better quality lifestyle to the user.
(SGS Chinese expert Dina announced that the US refrigerator series will officially pass the detection of fruits and vegetables in addition to pesticides)
Three series of products listed on the market to enable the terminal to sell the world’s taste to open a nationwide exploration tour
Wang Chao, the general manager of Midea’s domestic marketing, said that the new refrigerators in the US will be sold in the terminal and seize the market opportunity. In May of this year, the microcrystalline refrigerators were displayed in 11,892 stores nationwide, and they entered nearly 75,000 households. The proportion of internal sales has reached 20%, and it is expected to exceed 30% in the second half. Wang Chao officially announced at the press conference that Midea’s intelligent fresh-keeping refrigerator – the beautiful micro-crystal family of Midea that is also the world’s first fruit and vegetable pesticide cleaning refrigerator. It is the company’s third generation of smart refrigerators. The series has three different models within the price range of 6999-14,999 and will be listed on major sales platforms starting from June this year.
(The general manager of the domestic refrigerator marketing, Wang Chao, interprets the microcrystalline phenomenon and releases the price of the three series of products)
Chen Kun, the “Global Detective Official”, debuted for the perfect interpretation of the brand’s exploration
Being a freshman of the times, ‘not losing yourself in the passage of time and not being bound by a specific role.’ Chen Kunshui, Jin Yanxi, Luo Ming and many other famous characters, such as Chen Kun, were the best of this event. ‘Aspire, let’s explore. Don’t be around time, go to the right time’, the press conference, 90 seconds of fashion attitude spokesperson TVC, the beautiful brand new spokesperson Chen Kun with his own unique ‘freshwalker’ temperament, strive to break through the constraints of time, a perfect interpretation of the beauty of the refrigerator to try, and constantly ‘explore the freshness’ brand attitude.
(Chen Kun’s 90-second fashion attitude to interpret the beauty of the refrigerator “taste the moment, explore fresh” brand attitude)
‘Keeping a fresh exploration will lead to a better life’. At the press conference, Chen Kun expressed his unique understanding of refrigerators, ingredients and life: the beauty of the refrigerator explores not only technological innovation, but also a life. The refrigerator should not be just a carrier of cold ice and food, it should be full of love and care, and bring a healthy life to the family. In addition, Chen Kun, who is also an actor, singer, philanthropist, writer, etc., also said that he has been trying different roles and trying to find the best of himself.
At the event site, Chen Kun also sent a special ‘6.18 gift’ to everyone with the privilege of the Midea refrigerator ‘global hunter’. 6.16-6.18, with Chen Kun’s secret “Exploration of Freshness” in the press conference, he went to the three major e-commerce stores to get the message of the 6.18 day delivered to millions of consumers. The nutritious and healthy quality lifestyle advocated by Midea Refrigerator should be passed on to everyone.
In the end, Midea Refrigerator also cooperated with the global freshman Chen Kun to lead the “exploration of the family” to open a global exploration tour with the theme of “global taste, food for travel”, launching recruitment activities on a global scale, and joining hands with more users. Explore the four major cities of Kenting, Shunde, Paris and Chongqing to find the ultimate in food.
(The beautiful refrigerator family started the “global taste, food for the trip”)
‘To be the world’s leading refrigeration product that family and consumers love and trust’ is the company’s long-term corporate vision. As the industry’s leading refrigerator brand in the past ten years, Midea’s refrigerators have always adhered to the continuous innovation driven by users. With deep technical accumulation and strong research and development strength, Midea’s refrigerators are bold and early adopters, and have attitudes for consumers’ health. Quality life empowers, creates and captures a new outlet in the industry and the market.